Ahead of Southhampton F.C.’s \u00a0epic matchup against Manchester United F.C. (Football Club), the club launched a pre-match show for fans on Facebook and Periscope. To streamline production, Southampton turned to Grabyo’s\u00a0flexible cloud-based video production, editing, and distribution platform.\u00a0A staple in Southampton\u2019s social streaming workflow for nearly two years, Grabyo fuses recorded and archived content with interactive fan comments and Q&As for a number of Grabyo\u2019s social streams, making it a natural match for the debut.<\/p>\n
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![\"\"](\"https:\/\/www.sportsvideo.org\/wp-content\/uploads\/2017\/08\/Grabyo-logo.png\"){kind=logo}
The workflow included three cameras that captured live footage from various vantage points including the pitch, entry tunnel and locker room and fed into Grabyo\u2019s cloud-based interface. Tapping into Grabyo\u2019s unique ability to interlace anything rendered as a URL with live video, Southampton\u2019s media team populated the live feed with graphics created by Reality Check Systems\u00a0(RCS) that were rendered out of the Singular.Live\u00a0graphics production platform.<\/p>\n
A focal point of the show was the starting lineup reveal. As part of the league’s charter, clubs cannot announce player names and positions until one hour before the game on match day, and are only given 15 minutes to prepare the information for live distribution. Creating and changing high quality graphics for the player names and positions in that short timeline proved difficult in the past, until Grabyo partnered with Singular.<\/p>\n
Before the show\u2019s debut, Reality Check Systems (RCS) created a series of templates in Singular, including: an animated ticker with a placeholder for each player\u2019s name, image, number and position; a full screen CG pitch view graphic with a placeholder for player names and formations; and a full screen squad list. Using these graphics Southampton\u2019s production team populated the graphics as the presenter read off the starting line-up.<\/p>\n \u201cTaking social video to the next level is a huge focus for us. We want our clients to be able to create bespoke and engaging pieces of content, and Singular can help drive this, making it easy to render high-end graphics in the cloud,\u201d says Duckmanton.<\/p>\n Typically in pre, post or live match social streaming, clubs will use static PNG or existing broadcast graphics, but the visuals are not optimized for mobile viewing. Grabyo and Singular combined translate the total broadcast viewing experience for mobile and social.<\/p>\n \u201cCreating a different viewing experience for social is becoming increasingly more important and fans are demanding new ways to consume content. Grabyo and Singular built a live experience that was dynamic, premium quality and built for a mobile, social audience,\u201d says Duckmanton.<\/p>\n With several international football clubs on its client roster, Grabyo anticipates further collaboration with Singular to bring clients new graphics and data visualisation capabilities for their live productions.<\/p>\n \u201cWe\u2019re working with major sports leagues and broadcasters, and digital publishing outfits like BuzzFeed, to push the boundaries of modern technology and make high-end live content more accessible on social and digital platforms,” continues Duckmanton. “With Singular and RCS opens up new potential to do more to enhance the fan experience.\u201d<\/p>\n Southhampton F.C.\u00a0(Football Club) is recognized as a team with one of the most progressive digital strategies in the league from its website to interactive live streams, which earned the club a BT Sport 2017 Cutting Edge Sports Award nomination.<\/p>\n","protected":false},"excerpt":{"rendered":" Ahead of Southhampton F.C.’s \u00a0epic matchup against Manchester United F.C. (Football Club), the club launched a pre-match show for fans on Facebook and Periscope. To streamline production, Southampton turned to […]\n More<\/a><\/p>","protected":false},"author":8,"featured_media":122947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8899,33],"tags":[8797,13635,4065,12414],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/129622"}],"collection":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=129622"}],"version-history":[{"count":5,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/129622\/revisions"}],"predecessor-version":[{"id":129667,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/129622\/revisions\/129667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media\/122947"}],"wp:attachment":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=129622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=129622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=129622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.sportsvideo.org\/wp-content\/uploads\/2017\/02\/RCS_jpg.jpg\")
<\/a>\u201cIntegrating Singular with Grabyo allowed Southampton to bring live broadcast-quality titling to fans, which is a challenge for most clubs with existing tech setups,\u201d says Aaron Duckmanton,<\/strong> Head of Marketing. \u201cThe quality at which the graphics were rendered out of Singular is also impressive, not to mention it\u2019s fast and easy to use.\u201d<\/p>\n