{"id":151510,"date":"2018-12-21T07:56:34","date_gmt":"2018-12-21T12:56:34","guid":{"rendered":"https:\/\/www.sportsvideo.org\/?p=151510"},"modified":"2018-12-20T21:05:17","modified_gmt":"2018-12-21T02:05:17","slug":"the-svg-podcast-bleacher-report-senior-director-of-branded-content-beckley-mason","status":"publish","type":"post","link":"https:\/\/www.sportsvideo.org\/2018\/12\/21\/the-svg-podcast-bleacher-report-senior-director-of-branded-content-beckley-mason\/","title":{"rendered":"<i>The SVG Podcast:<\/i> Bleacher Report Senior Director of Branded Content Beckley Mason"},"content":{"rendered":"<p>As the digital media side of the business looks to better monetize itself the strategy of branded content has become popular and few, if any, do it better in the sports world than Bleacher Report.<\/p>\n<p>Today on the podcast, our <strong>Brandon Costa<\/strong> chats with <strong>Beckley Mason<\/strong>, Senior Director of Branded Content at B\/R about some of the media company&#8217;s biggest branded content wins, what works in branded content today, and what advice would he give to someone getting started in the creation of branded content.<!--more--><\/p>\n<p><iframe title=\"53 - Bleacher Report Senior Director of Branded Content Beckley Mason by sportsvideogroup\" width=\"500\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F548038329&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe><\/p>\n<p><em>The SVG Podcast<\/em>\u00a0is for the sports-video\u2013production professional looking to keep up with the latest in sports-video\u2013production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.<\/p>\n<p>[\u00a0<strong><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-svg-podcast\/id1220647999?mt=2\">Subscribe to\u00a0<em>The SVG Podcast<\/em>\u00a0on iTunes<\/a><\/strong>\u00a0]<br \/>\n[\u00a0<strong><a href=\"https:\/\/play.google.com\/music\/listen?u=0#\/ps\/Ixwp6xpr255jgaigpkdd2qxk4ku\">Subscribe to\u00a0<em>The SVG Podcast<\/em>\u00a0on Google Play Music<\/a><\/strong>\u00a0]<br \/>\n[\u00a0<strong><a href=\"http:\/\/svgpodcast.libsyn.com\/rss\">Subscribe using another podcatcher by using the RSS feed<\/a><\/strong>\u00a0]<\/p>\n<p>Follow us on Twitter:<\/p>\n<article>Sports Video Group:\u00a0<strong><a href=\"https:\/\/twitter.com\/sportsvideo\">@sportsvideo<\/a><\/strong><br \/>\nBrandon Costa:\u00a0<strong><a href=\"https:\/\/twitter.com\/SVG_Brandon\">@SVG_Brandon<\/a><\/strong><\/article>\n<p><em>To listen to all of the previous episodes of The SVG Podcast, visit the SVG On Demand section\u00a0<strong><a href=\"https:\/\/www.sportsvideo.org\/on-demand\/gallery\/svg-college-podcast\/\">HERE<\/a><\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the digital media side of the business looks to better monetize itself the strategy of branded content has become popular and few, if any, do it better in the [&hellip;]\n&nbsp;<a href=\"https:\/\/www.sportsvideo.org\/2018\/12\/21\/the-svg-podcast-bleacher-report-senior-director-of-branded-content-beckley-mason\/\" class=\"more\">More<\/a><\/p>","protected":false},"author":10,"featured_media":151512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37,8899,9248],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/151510"}],"collection":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=151510"}],"version-history":[{"count":1,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/151510\/revisions"}],"predecessor-version":[{"id":151513,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/151510\/revisions\/151513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media\/151512"}],"wp:attachment":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=151510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=151510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=151510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}