![\"\"](\"https:\/\/www.sportsvideo.org\/wp-content\/uploads\/2017\/02\/yes_network.jpg\")
<\/a>2018 YES Network Highlights<\/strong><\/p>\n- \n
- YES averaged 25,000 TV Households in Total Day in the New York DMA in 2018, 39% greater than the #2 RSN, NESN, which averaged 18,000 TV Households<\/li>\n
- YES\u2019 25,000 TV Households Total Day average was greater than that of the other three New York RSNs combined<\/li>\n
- YES averaged 61,000 TV Households in Primetime in 2018, 9% greater than NESN, the #2 RSN, which averaged 56,000 TV Households\n
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- The 61,000 TV Households was YES\u2019 best Primetime delivery in six years \u2013 since 2012<\/li>\n<\/ul>\n<\/li>\n
- YES had its best-unduplicated market reach among millennials (Persons 18-34) in three years<\/li>\n
- 45.6% of YES\u2019 average Total Day audience in 2018 was female, the highest such percentage among all New York RSNs in the DMA<\/li>\n<\/ul>\n
2018 Yankees on YES Highlights<\/strong><\/p>\n
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- Yankees games on YES averaged a 3.60 TV Household rating this past season, its best Yankees ratings since 2012 (six years)<\/li>\n
- Yankees Primetime games on YES ranked #1 in the New York market in Primetime this past season, beating the Primetime average of every other TV network in the DMA<\/li>\n
- Yankees games on YES generated more viewing in New York (6.6 billion minutes consumed) than the top 11 Primetime entertainment shows combined (6.1 billion minutes consumed)<\/li>\n
- From Memorial Day to Labor Day, ratings for Yankees Primetime games on YES were the second-highest among all Primetime programs in the New York DMA, trailing only 60 Minutes<\/li>\n
- For the entire 2018 season, ratings for Yankees Primetime games on YES out-rated all late evening newscasts in the New York DMA<\/li>\n
- YES\u2019 Yankees games achieved six-year highs in key demos such as Males 25-54, Persons 25-54 and Females 25-54<\/li>\n
- YES\u2019 Yankees Pre-Game Show enjoyed its best ratings since 2009 and its Yankees Post-Game Show notched its best ratings since 2011<\/li>\n
- Yankees Batting Practice Today<\/em> enjoyed its highest ratings ever, and Yankees Extra Innings generated its second-highest ratings ever<\/li>\n<\/ul>\n
The Popularity of the Yankees on YES Beyond the New York DMA<\/strong><\/p>\n
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- YES\u2019 Yankees viewership grew by 36% when adding audience from 11 outer markets to New York DMA figures<\/li>\n
- Yankees games on YES averaged a 2.0 TV Household rating or better in 8 of the 11 outlying DMAs (beyond the New York DMA), including:\n
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- Binghamton – 4.43<\/li>\n
- Utica – 3.96<\/li>\n
- Albany-Schenectady-Troy – 3.82<\/li>\n
- Watertown – 3.16<\/li>\n
- Hartford\/New Haven – 2.66<\/li>\n
- Syracuse – 2.39<\/li>\n
- Elmira\/Corning – 2.38<\/li>\n
- Rochester – 2.00<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
The Michael Kay Show<\/strong><\/em><\/p>\n
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- Ratings for YES\u2019 live simulcasts of The Michael Kay Show<\/strong> in 2018 were the third-highest for any radio simulcast ever on YES (0.27 average TV Household rating in 2018)<\/li>\n<\/ul>\n
YES Digital<\/strong><\/p>\n
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- YES averaged 17 million video views per month this Yankees season on YES\u2019 various digital platforms, a 42% year-over-year increase<\/li>\n
- YES has the largest digital audience of any RSN in the country, including more than 400,000 Facebook followers, 250,000 Instagram followers, 175,000 Twitter followers, and more than 60,000 YouTube subscribers<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Buoyed by its best New York Yankees ratings in six years, the YES Network finished 2018 as the most-watched regional sports network (RSN) in the country in both Primetime and […]\n More<\/a><\/p>","protected":false},"author":8,"featured_media":112670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[1953],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/152426"}],"collection":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=152426"}],"version-history":[{"count":1,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/152426\/revisions"}],"predecessor-version":[{"id":152428,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/152426\/revisions\/152428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media\/112670"}],"wp:attachment":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=152426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=152426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=152426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Ratings for YES\u2019 live simulcasts of The Michael Kay Show<\/strong> in 2018 were the third-highest for any radio simulcast ever on YES (0.27 average TV Household rating in 2018)<\/li>\n<\/ul>\n