{"id":179376,"date":"2020-03-31T11:41:17","date_gmt":"2020-03-31T15:41:17","guid":{"rendered":"https:\/\/www.sportsvideo.org\/?p=179376"},"modified":"2020-03-31T11:41:17","modified_gmt":"2020-03-31T15:41:17","slug":"a-view-from-the-front-line-how-coronavirus-impacts-the-media-industry","status":"publish","type":"post","link":"https:\/\/www.sportsvideo.org\/2020\/03\/31\/a-view-from-the-front-line-how-coronavirus-impacts-the-media-industry\/","title":{"rendered":"A View from the Front Line: How Coronavirus Impacts the Media Industry"},"content":{"rendered":"

IABM and the DPP collaborated to host an international webcast on Thursday, March 26, responding to the thirst for experience and knowledge regarding the impact of COVID-19 on the media industry.<\/p>\n

The event began with IABM CEO Peter White analysing results from its new Coronavirus Impact Tracker. Summarising the early research, White noted that, \u201cfrom a supply chain perspective the area for growth is in connectivity, not surprisingly, with a high demand for bandwidth and connectivity as people move to remote working and remote production.<\/p>\n

\u201cThat which is growing: virtualisation, remote production and the use of AI and machine learning. These are the three areas with key investment in the transition from SDI to IP,\u201d said White.<\/p>\n

\u201cAll of these will help the new paradigm shift we\u2019re seeing, an irreversible tech move that is going to be accelerated by this [coronavirus] event. The pandemic will have the impact of accelerating these changes.<\/p>\n

\u201cThe cancellation of live events is putting pressure on the sports industry, and a major source of advertising revenue of course in what was a quadrennial year. We\u2019re seeing a shift towards solutions that enhance fan engagement as a result.<\/p>\n

\u201cThe cancellation of productions is putting pressure on the post side of the industry and may spur creative innovation and new programming ideas. And obviously there\u2019s a hunger for live news currently, even more so than normal, leading to a higher demand for collaborative new solutions such as the use of consumer video technology in the news.<\/p>\n

\u201cFinally, the surge in demand for on-demand streaming consumption due to our lockdown measures is leading to a pressure on connectivity resources and to Netflix and others cutting streaming quality. Obviously these solutions are good for those providing compression products,\u201d noted White.<\/p>\n

\"\"<\/p>\n

DPP managing director Mark Harrison<\/p>\n<\/div>\n

DPP managing director Mark Harrison hosted a discussion among companies in the television and video production space, and wondered what lessons we can start to learn about the impact of coronavirus on the way we work and the nature of work.<\/p>\n

Nutopia chief operating officer Helena Tait said, \u201cI\u2019ve long been an advocate of people having the flexibility to work. I dislike \u2018presenteeism\u2019 intensely.<\/p>\n

\u201cI also think that with budgets getting tighter and advertising shrinking, especially after this crisis, broadcasters are going to be looking for us to cut our overheads. And we\u2019re going to have find sensible ways of working.<\/p>\n

\u201cWe need flexibility in terms of ways of working. It helps somewhat in terms of transport if over the next months we can put into place that we not only work remotely within the same city, for example, but that we can start remote shooting and getting that data back.\u201d<\/p>\n

\u201cLuckily the backbone of our business is pretty much based in the cloud,\u201d said Nemorin chief executive officer Pete Ferguson, \u201cso we did have contingency plans and do use a lot of online software. But at the same time we did see some productions cancelled. We were right on the brink of shooting in Europe, Mexico and Los Angeles, all back to back for a big client but unfortunately that got pulled.<\/p>\n

\u201cSome shoots have been postponed, unfortunately, but post production is very much happening, using a mixture of online services and hard drives that are being collected from the office. We sent an email around to our staff about a week before [UK] lockdown, asking them just to be ready to keep working in the event that London was shut down. I remember thinking at the time, \u2018gosh that\u2019s a scary scenario\u2019, but of course it\u2019s the new normal now.<\/p>\n

\u201cYes we have gone through a real feeling of panic \u2013 but also there\u2019s a certain feeling of excitement about the future,\u201d said Ferguson. \u201cI think there\u2019s a real spirit of collaboration now.<\/p>\n

\u201cObviously we\u2019re going to see a sharp dip to the economy in general, but I think once everyone starts to feel healthy again it\u2019s going to go the other way very quickly and money will be made available. But people are shocked by this \u2013 it has scarred the industry, I believe.\u201d<\/p>\n

Keith Scholey, co-CEO of Silverback Films said, \u201cI think we saw this thing coming in the middle of January. We did make some contingency plans in terms of our shoots and people working from home \u2013 but the speed of this thing has been shocking.<\/p>\n

\u201cI remember the moment when Donald Trump said that Europeans can\u2019t go to America. That was the point I thought \u2018ah ok, this is all going to happen a lot faster\u2019.<\/p>\n

\u201cWe had crews in Indonesia, Uganda, Hawaii, Australia \u2013 all over the place. We had plans to try to keep them going, especially in places where it seemed relatively safe. But it quite quickly became clear that we needed to bring everyone back \u2013 and we got them all back in time.<\/p>\n

\u201cNow the question is: how long does this go on? When does the world open up again? Obviously Donald Trump is promising to open up by Easter \u2013 let\u2019s watch that one! When can we get back to business and when can we start travelling again?<\/p>\n

\u201cThe reality is, we\u2019re probably all going to have to get it at some point. How do we manage that long tail of this disease, and the duty of care?\u201d \u2013 Keith Scholey<\/p><\/blockquote>\n

\u201cI think the interesting thing about this whole disease is it seems a lot of people can go through without being affected but some are terribly badly affected. What we\u2019re going to get into is a process where lots of people have had it, and the lockdowns are going to open up \u2013 but you\u2019re still going to get it. The reality is, we\u2019re probably all going to have to get it at some point. How do we manage that long tail of this disease, and the duty of care?\u201d he wondered.<\/p>\n

\u201cClearly the issue right now is the spike, and how do we deal with that. But I think the long tail is going to be even harder.<\/p>\n

\u201cThe whole world is going into this point of, how much are they going to risk people and lives and getting the disease, given the effect of a long-term shutdown of the economy? You can already see this is the obsession of Donald Trump right now. He knows that if his economy is down for too long he will lose the next election. So he\u2019s going to be pushing like mad to get that economy going again.<\/p>\n

\u201cThat\u2019s going to be America\u2019s call. But all of us are in the same boat. We\u2019re going to have to make some pretty big decisions that are going to involve compromise one way or another. I think that\u2019s going to be really challenging,\u201d said Scholey.<\/p>\n","protected":false},"excerpt":{"rendered":"

IABM and the DPP collaborated to host an international webcast on Thursday, March 26, responding to the thirst for experience and knowledge regarding the impact of COVID-19 on the media […]\n More<\/a><\/p>","protected":false},"author":21,"featured_media":179377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9248,2155],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/179376"}],"collection":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=179376"}],"version-history":[{"count":1,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/179376\/revisions"}],"predecessor-version":[{"id":179378,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/179376\/revisions\/179378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media\/179377"}],"wp:attachment":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=179376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=179376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=179376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}