{"id":179376,"date":"2020-03-31T11:41:17","date_gmt":"2020-03-31T15:41:17","guid":{"rendered":"https:\/\/www.sportsvideo.org\/?p=179376"},"modified":"2020-03-31T11:41:17","modified_gmt":"2020-03-31T15:41:17","slug":"a-view-from-the-front-line-how-coronavirus-impacts-the-media-industry","status":"publish","type":"post","link":"https:\/\/www.sportsvideo.org\/2020\/03\/31\/a-view-from-the-front-line-how-coronavirus-impacts-the-media-industry\/","title":{"rendered":"A View from the Front Line: How Coronavirus Impacts the Media Industry"},"content":{"rendered":"
IABM and the DPP collaborated to host an international webcast on Thursday, March 26, responding to the thirst for experience and knowledge regarding the impact of COVID-19 on the media industry.<\/p>\n
The event began with IABM CEO Peter White analysing results from its new Coronavirus Impact Tracker. Summarising the early research, White noted that, \u201cfrom a supply chain perspective the area for growth is in connectivity, not surprisingly, with a high demand for bandwidth and connectivity as people move to remote working and remote production.<\/p>\n
\u201cThat which is growing: virtualisation, remote production and the use of AI and machine learning. These are the three areas with key investment in the transition from SDI to IP,\u201d said White.<\/p>\n
\u201cAll of these will help the new paradigm shift we\u2019re seeing, an irreversible tech move that is going to be accelerated by this [coronavirus] event. The pandemic will have the impact of accelerating these changes.<\/p>\n
\u201cThe cancellation of live events is putting pressure on the sports industry, and a major source of advertising revenue of course in what was a quadrennial year. We\u2019re seeing a shift towards solutions that enhance fan engagement as a result.<\/p>\n
\u201cThe cancellation of productions is putting pressure on the post side of the industry and may spur creative innovation and new programming ideas. And obviously there\u2019s a hunger for live news currently, even more so than normal, leading to a higher demand for collaborative new solutions such as the use of consumer video technology in the news.<\/p>\n
\u201cFinally, the surge in demand for on-demand streaming consumption due to our lockdown measures is leading to a pressure on connectivity resources and to Netflix and others cutting streaming quality. Obviously these solutions are good for those providing compression products,\u201d noted White.<\/p>\n