{"id":221450,"date":"2022-04-21T11:52:42","date_gmt":"2022-04-21T15:52:42","guid":{"rendered":"https:\/\/www.sportsvideo.org\/?p=221450"},"modified":"2022-04-21T11:52:42","modified_gmt":"2022-04-21T15:52:42","slug":"dazn-pragmatic-group-develop-new-dazn-bet-brand-for-next-years-soccer-season","status":"publish","type":"post","link":"https:\/\/www.sportsvideo.org\/2022\/04\/21\/dazn-pragmatic-group-develop-new-dazn-bet-brand-for-next-years-soccer-season\/","title":{"rendered":"DAZN, Pragmatic Group Develop New ‘DAZN BET’ Brand for Next Year’s Soccer Season"},"content":{"rendered":"

DAZN Group has announced a strategic partnership with Pragmatic Group to develop a refreshed betting product for sports fans. Under this exclusive, multi-year agreement, a new business headquartered in Gibraltar will launch and operate a new betting service under the DAZN BET brand.<\/p>\n

“The convergence of sports media and betting is the future,” says Shay Segev, CEO, DAZN Group<\/strong> “This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN\u2019s commitment to revitalize the sports viewing experience by offering a broader spectrum of digital entertainment for fans.\u201d<\/p>\n

\"\"<\/p>\n

DAZN BET will leverage the DAZN customer base and brand under a licensing agreement with DAZN Group. Pragmatic Group will supply the underlying platform and content and be responsible for the ongoing product development.<\/p>\n

“It\u2019s an honor for us to partner with DAZN,” says Ashley Lang, CEO, Pragmatic Solutions<\/strong>. “We know that fans want more integrated, immersive, and interactive experiences, and through our exclusive partnership with DAZN, we can deliver this\u201d.<\/p>\n

Responding to what DAZN customers say they want and the trend towards recreational in-play betting, over the next few years the partnership will develop a fun, convenient, and integrated experience for casual bettors to enjoy alongside DAZN\u2019s live sports streaming. There will be both play for fun and play for money products.<\/p>\n

DAZN BET is expected to soft launch a beta product to coincide with the start of the new football season.<\/p>\n","protected":false},"excerpt":{"rendered":"

DAZN Group has announced a strategic partnership with Pragmatic Group to develop a refreshed betting product for sports fans. Under this exclusive, multi-year agreement, a new business headquartered in Gibraltar […]\n More<\/a><\/p>","protected":false},"author":8,"featured_media":221452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[12291,9217],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/221450"}],"collection":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=221450"}],"version-history":[{"count":1,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/221450\/revisions"}],"predecessor-version":[{"id":221453,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/221450\/revisions\/221453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media\/221452"}],"wp:attachment":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=221450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=221450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=221450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}