{"id":240593,"date":"2023-05-08T10:37:09","date_gmt":"2023-05-08T14:37:09","guid":{"rendered":"https:\/\/www.sportsvideo.org\/?p=240593"},"modified":"2023-05-08T10:37:09","modified_gmt":"2023-05-08T14:37:09","slug":"team-whistles-noah-weissman-on-short-form-storytelling-working-with-independent-content-creators","status":"publish","type":"post","link":"https:\/\/www.sportsvideo.org\/2023\/05\/08\/team-whistles-noah-weissman-on-short-form-storytelling-working-with-independent-content-creators\/","title":{"rendered":"Team Whistle&#8217;s Noah Weissman on Short-Form Storytelling, Working With Independent Content Creators"},"content":{"rendered":"<p>With platforms like TikTok, YouTube Shorts, and the like continuing to boom in engagement, sports brands are working much more regularly in short-form, vertical video.<\/p>\n<p>In April, one of the leading content brands in social sports, Team Whistle, <a href=\"https:\/\/www.sportsvideo.org\/2023\/04\/26\/team-whistle-launches-short-form-content-strategy-with-emerging-creators\/\">announced a reimagining of some of its popular content series<\/a> through a short-form lens. Aiming to target more of its content towards Gen Z audiences, Whistle is also working directly with up-and-coming content creators with the goal of building \u201cnative in-house faces\u201d for the brand.<\/p>\n<p><strong>Team Whistle&#8217;s EVP, Content Noah Weissman<\/strong> spoke with SVG about the company&#8217;s ability to tell sports stories in the short form, what it takes to work with independent content creators and influencers, and how he sees the social space continuing to evolve in the short term.<!--more--><\/p>\n<p><iframe title=\"Team Whistle&#039;s Noah Weissman on Short-Form Storytelling, Working With Independent Content Creators\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/m19v3ekP54M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With platforms like TikTok, YouTube Shorts, and the like continuing to boom in engagement, sports brands are working much more regularly in short-form, vertical video. In April, one of the [&hellip;]\n&nbsp;<a href=\"https:\/\/www.sportsvideo.org\/2023\/05\/08\/team-whistles-noah-weissman-on-short-form-storytelling-working-with-independent-content-creators\/\" class=\"more\">More<\/a><\/p>","protected":false},"author":10,"featured_media":240594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8899,9248],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/240593"}],"collection":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=240593"}],"version-history":[{"count":1,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/240593\/revisions"}],"predecessor-version":[{"id":240595,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/240593\/revisions\/240595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media\/240594"}],"wp:attachment":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=240593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=240593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=240593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}