The “NBA on ESPN RV Tour,” a mobile marketing promotion for ABC and
\nESPN’s NBA coverage, is continuing its cross-country journey into the
\npostseason. The RV, in which ESPN personalities “travel” to games in
\nESPN’s NBA on-air promotions, will be on-site at the Eastern Conference
\nFinals and NBA Finals (beginning with Game 1, Tuesday night in Boston),
\nwhich will air exclusively on ABC and ESPN.<\/p>\n
Executed by rEvolution, a Chicago-based sports marketing and media
\nagency, the NBA on ESPN RV Tour started its trip in January as an
\nintegrated marketing effort to promote ESPN and ABC’s expanded NBA
\ntelevision coverage, which aired games on Wednesdays, Fridays and
\nSundays throughout the ’07-’08 season. In all, the RV has crisscrossed
\nits way across the country this season, making more than 20 different
\nstops, from LA to Chicago to Boston.<\/p>\n
“The NBA on ESPN RV tour has allowed us to truly connect with fans both
\nonline and on site at the games,” said Jeffrey Gonyo, Senior Director,
\nMarketing, ESPN. “Our television audience for this season was the
\nlargest we’ve seen since we re-acquired the NBA prior to the ’02-03
\nseason and we hope to ride that wave of momentum through The Finals.”<\/p>\n
NBA fans will have the opportunity to tour the RV, parked in a prominent
\nlocation of the hosting arena, as well as participate in activities such
\nas a free throw and “knock-out” contest, photo stations, and interactive
\ntrivia kiosks. ESPN-NBA branded premiums, such as mini-basketballs,
\nt-shirts, and headbands will also be given away at the RV.<\/p>\n","protected":false},"excerpt":{"rendered":"
The “NBA on ESPN RV Tour,” a mobile marketing promotion for ABC and ESPN’s NBA coverage, is continuing its cross-country journey into the postseason. The RV, in which ESPN personalities […]\n More<\/a><\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[33],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/85629"}],"collection":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=85629"}],"version-history":[{"count":0,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/85629\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=85629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=85629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=85629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}