Widevine Technologies now supports Adobe Flash video format. Widevine
\nCypher is the first and only DRM solution that offers consumers the freedom to
\nchoose their entertainment platform while protecting the copyright and revenue
\nstreams of content owners and distributors. Its multi-format copy protection
\nnow includes the protection of Macromedia Flash video—the most ubiquitous video
\nformat in use today, with approximately 750 million downloads. Widevine Cypher
\nis currently used by three major TV networks and leading video retailers for
\nInternet video delivery to PCs, Macs, portable media players and other devices.<\/p>\n
In contrast to traditional DRM technologies such as Apple’s FairPlay and
\nMicrosoft’s Windows Media DRM, which restrict content purchase and usage to
\nspecific devices, video formats and online services, Widevine opens DRM
\ninteroperability to all platforms, networks and video devices. This Switzerland
\nof DRM approach enables total consumer flexibility.<\/p>\n
“Widevine is unique in the market because it doesn’t have a vested
\ninterest in a consumer content service, device, operating system or a video
\nformat,” said Brian Baker, Widevine’s CEO. “Widevine gives consumers the
\nultimate flexibility to acquire content from any site, in any format and play
\non any device.”<\/p>\n
“The ability to deliver content across a wide range of formats is
\ncritical. If a video operator has to manage a separate content security system
\nfor every video format —or worse, if customers have to install and update
\nmultiple security solutions—it will be time consuming, logistically difficult
\nand costly to manage,” stated ABI Research analyst Mike Wolf. “Widevine has
\ndeveloped a unique solution that addresses the user and content centric world,
\nby extracting the dependence of delivery to any single network, vendor
\ninfrastructure or player technology.”<\/p>\n
Content
\nowner requirements for copyright protection are only part of the reason driving
\nthe need for content security. With hundreds of millions of viewers consuming
\nInternet-based content every week, Internet advertising generated $9.73 billion
\nin 2006. Content owners estimate ad-derived Internet video revenues will become
\nan increasingly larger component year over year. In 2007, about 85% of revenue
\nwill be from ads attached to video according to industry analyst studies. Widevine
\nCypher ensures content owners maintain advertising integrity and consumption
\nverification, which is a key factor in maintaining and expanding CPM based
\nadvertising revenue. <\/p>\n","protected":false},"excerpt":{"rendered":"
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