Max Impact, LLC announced that the promotional game day giveaway
\nlandscape is expected to change in a big way with the Rollabana
\n,
\na patented, self-rolling, handheld banner that is extremely fan-friendly
\nand is catching the eye of corporate advertising executives everywhere
\nas an innovative and effective form of non-traditional advertising.<\/p>\n
The magic of the Rollabana
\ncan be seen this
\nSaturday, January 13th beginning with the live
\nbroadcast of ESPN College Gameday from the Petersen Events Center on the
\ncampus of the University of Pittsburgh. With thousands of loyal Pitt
\nbasketball fans, including the renowned group of Pitt fans known as the
\nOakland Zoo, proudly and passionately displaying their custom Pitt
\nRollabanas. McDonald
\n’s, the corporate sponsor,
\nis anticipating an extremely high number of impressions during the
\nbroadcast.<\/p>\n
“That
\n’s the beauty
\nof this product,
\n” exclaimed Mike Manhardt,
\nManaging Partner of Max Impact, LLC.
\n“Everyone
\nin the advertising and marketing world understands that it
\n’s
\nall about IMPRESSIONS, and no other promotional product comes close to
\ndelivering on either the quality or quantity of impressions that the
\nRollabana gives the advertiser during regionally or nationally televised
\nevents.
\n”<\/p>\n
In a strategic move, Pitt Athletics officials along with McDonald
\n’s
\nAd agency in the Pittsburgh Region (Stearn Advertising) chose this
\nSaturday to record their version of a Rollabana
\n“triple
\ndouble.
\n” In addition to kicking off the ESPN
\nCollege Gameday broadcast at 11am EST, thousands of fans will receive an
\nauthentic Pitt Rollabana
\n™ to cheer on both
\nthe Pitt women
\n’s basketball team (1:30pm EST
\ntip-off vs. St. Johns) followed by the 7th
\nranked Pitt men
\n’s team (9:00pm EST tip-off
\nvs. Georgetown on ESPN).<\/p>\n
Manhardt stated,
\n“We are honored to be teamed
\nup with one of the most prestigious institutions in the University of
\nPittsburgh, as well as one of the most recognizable brands in the world
\nin McDonald
\n’s. We are also elated that the
\nBig East Conference has approved the Rollabana as a viable fan premium
\nfor all venues.
\n” According to Manhardt, many
\nconferences like the Big East do not allow Thunder Sticks and other
\npremiums that are classified as a noise making device.<\/p>\n","protected":false},"excerpt":{"rendered":"
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