Ratings Roundup: 2024 Paris Olympics Sweep Ratings Across All Platforms, Up 82% From Tokyo
Story Highlights
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, take a look back at the Paris 2024 Summer Olympics, and the viewership highs across platforms, sports and countries.
NBCUniversal’s Presentation of Paris Olympics Dominates Media Landscapes Across All Platforms
The Closing Ceremony on NBC and Peacock concluded NBCUniversal’s presentation of the 2024 Paris Olympics – highlighted by 7,000 hours of coverage, 329 events in and around the City of Light (and Tahiti!), and numerous breakout stars for Team USA, which won more medals (126) than any country and tied for the gold-medal lead (40).
The world’s biggest media event, the Paris Olympics was consumed in massive numbers on NBCU platforms. Highlights include:
- A Total Audience Delivery (TAD) of 30.6 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 82% from the Tokyo Olympics (16.9 million), according to fast national data from Nielsen and Adobe Analytics.
- The NBC Broadcast Network extended its streak to 152 consecutive Summer Olympics nights as primetime’s No. 1 show.
- Led by Peacock, 23.5 billion minutes of Paris Olympics coverage were streamed – up 40% from all prior Summer and Winter Olympics combined (16.8 billion minutes across NBCUniversal digital platforms).
- USA Network ranked as the #1 cable sports/entertainment network in Total Day and primetime viewership over the two weeks of competition.
Mark Lazarus, Chairman, NBCUniversal Media Group, says, “Our NBCUniversal team matched the occasion of this transformative Paris Olympics, presenting peerless coverage in daytime and primetime across all platforms, including the NBC broadcast network, which once again was home to the most-watched night of television for 17 consecutive days. The Games marked a groundbreaking moment for Peacock, which delivered a flawless user experience and cutting-edge innovation while shattering all-time Olympics streaming records. USA Network went around-the-clock and ranked #1 in cable sports and entertainment for the past two weeks. Telemundo Deportes provided extensive Spanish-language coverage. NBC News broadcast from on-location in Paris and dominated the competition, while our owned-stations and affiliates had soaring local news ratings. We sold more advertising for the Paris Olympics than for any other Games, and we delivered for all of our partners. Parks and Studios received unmatched promotion, as the ‘halo effect’ boosted all of our businesses. The Paris Olympics was as exciting as we could have hoped, and we can’t wait to work with our partners at the IOC and USOPC in Milan-Cortina in ’26 and LA28.”
Rick Cordella, President, NBC Sports, adds, “From the Opening Ceremony procession down the River Seine through more than two weeks of heart-stopping competition culminating this past weekend with Team USA’s gold rush in men’s and women’s basketball, women’s soccer, and track & field relays, these Olympics have captivated Americans in huge numbers across NBCUniversal platforms. Led by our best-in-class engineering and production teams in Paris and Stamford, a staff of more than 3,000 worked tirelessly to present these reimagined Games in new and innovative ways in all dayparts and on all platforms. We are thrilled that Americans embraced and enjoyed the Paris Olympics as much as we have.”
Molly Solomon, Executive Producer & President, NBC Olympics Production, says, “America was ready for this Olympics, and our NBCU team was excited to bring it home. From the day we began planning the production, we were passionate about finding the perfect mix of storytelling and innovation, while showcasing the competition, the athletes, and Paris in the most comprehensive way possible. We were honored to present the Paris Olympics, and look forward to continuing to serve the dedicated fans and viewers for many Olympic Games to come.”
Gary Zenkel, President, NBC Olympics, shares, “The Olympics reestablished its unique power to reassemble the American media audience. That shared experience extended over 17 consecutive days across NBC, Peacock, NBCU’s linear channels, and in short form on social and digital channels, as America rallied around the 594 Team USA athletes and their stories. Benefitting alongside the American audience were our Olympic advertisers who believed, as we always have, in the unifying power of the Games.”
Paris Olympics in Primetime
NBCU’s lead Olympics host Mike Tirico anchored nearly 100 hours across two primetime presentations – live “Paris Prime” coverage from 2-5 p.m. ET and the traditional U.S. primetime at 8 p.m. ET/PT – as NBCU featured the best events live while adding context and special elements for the large evening audience.
From the most-watched Opening Ceremony since 2012 through last night’s Closing Ceremony, NBCUniversal posted a Total Audience Delivery* of 30.6 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 82% from Tokyo (16.9 million).
Over the full Games, Paris Prime (daytime) and U.S. primetime coverage posted a streaming TAD of 4.1 million viewers daily across Peacock and NBCU Digital platforms.
“Must See” NBC Dominates
As the 2024 Paris Olympics concluded with last night’s Closing Ceremony, the NBC Broadcast Network extended its streak to 152 consecutive Summer Olympics nights as primetime’s No. 1 show – dating to the Closing Ceremony of the 1988 Seoul Olympics.
NBC has dominated broadcast primetime since the beginning of the Paris Olympics, which has boosted NBC to No. 1 among Adults 18-49 in the 2023-24 season. NBC is now on pace to win the demographic for the 12-month season, which concludes in September.
New Orleans led all markets in local NBC station ratings during the Paris Olympics (“Paris Prime” + primetime windows). A chart of the Top 20 markets is at bottom.
Peacock Power
Led by Peacock, 23.5 billion minutes of Paris Olympics coverage were streamed – up 40% from all prior Summer and Winter Olympics combined (16.8 billion minutes across NBCUniversal digital platforms).
As the streaming home of the 2024 Paris Olympics, Peacock provided fans with the most comprehensive Olympic destination in U.S. media history.Through innovative new features like Peacock Discovery Multiview, Live Actions and the generative A.I.-powered “Your Daily Olympic Recap on Peacock,” fans were able to navigate more than 5,000 hours of Olympics coverage in a way that best fit their interests or timetable.
Peacock managed up to 60 concurrent single live event streams and up to 300 live events a day during the first week alone – leading to a total of over 3,200 live events over the course of the Games. As one of the most popular offerings of Peacock’s comprehensive Paris Olympics coverage, Gold Zone consistently ranked among Peacock’s top five most-watched Olympics titles and nearly quadrupled its viewership over the course of the Games, with one in five Olympics viewers tuning in.
More than a quarter of Olympics viewers on Peacock watched via Multiview, with half of the time spent in the featured live events, and half watching in the quad box view. Six of 10 viewers used the Browse by Sport navigation menu in the Olympics hub to quickly dive into a specific sport.
USA Network Tops the Charts
USA Network dominated the cable landscape during the two weeks of Paris Olympic competition, ranking as the #1 cable sports/entertainment network in Total Day and primetime in both total viewers and the Adults 18-49 demo.
With its strong performance, USA Network is now the #2 entertainment cable network in the demo for 2024.
NBC News #1 Across the Board for Paris Olympics
TODAY and NBC Nightly News with Lester Holt ranked No. 1 in total viewers and the key Adult 25-54 and Adult 18-49 demos during for the two weeks of the 2024 Paris Olympics, according to Nielsen.
TODAY and Nightly posted their largest Summer Olympics across-the-board advantages vs. the competition since the 2016 Rio Olympics.
Telemundo Increases Viewership for Largest-Ever Spanish-Language Olympics Presentation
Telemundo Deportes presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences.
Through Thursday, Aug. 8, Paris Olympic viewership on Telemundo increased 26% from the comparable period for the Tokyo Olympics, while Universo viewership spiked 138%. In addition, Telemundo streamed a record 3.1 billion minutes of content through Thursday – up 18% from the full Tokyo Olympics.
Content Creation, Viral Moments, and More Boost NBC Sports Social Media Platforms to New Heights
Paris Olympics content registered a record 6.55 billion impressions across NBC Sports social channels – a 184% increase vs. the Tokyo Olympics and 53% above the Rio Olympics.
In addition, NBC Sports social channels:
- Delivered a 497% increase in social video viewership over the Tokyo Olympics and 566% over Rio
- Added 4.7 million new followers to the full portfolio of accounts/channels
- Scored 7X social engagement for On Her Turf over the Tokyo Olympics, speaking to the continued power and growth of women’s sports
2024 Paris Olympic Games Delivered Lasting Halo Effect for Advertisers
Paris 2024 provided massive scale and high engagement across all platforms for NBCUniversal’s advertising partners – generating both immediate return and lasting impact. Thes Paris Olympics delivered significant lifts throughout the brand funnel vs. competitive TV among the 30.6 million multiplatform viewers:
- +27% Greater Ad Attention
- +44% Greater Message Recall
- +14% Higher Brand Search Engagement
- +17% Increased Purchase Intent
For NBCUniversal brand partners, this impact among 30.6 million viewers isn’t just transactional – it’s transformational – with 3 in 4 viewers saying they trust Olympic advertisers and 2 in 3 consumers finding Olympics advertisements more credible vs. other ads.
NBCUniversal delivered the highest Olympic and Paralympic advertising revenue in history for Paris 2024, with more advertisers than Rio and Tokyo combined and more than half a billion dollars coming from first-time sponsors.
For U.S. Men’s Basketball Team’s Victory Over France on NBC & Peacock is Most-Watched Gold Medal Game Since 1996 Atlanta Olympics
The U.S. Men’s Basketball Team’s down to-the-wire 98-87 victory over France – the teams were separated by three points with less than three minutes to play – averaged 19.5 million viewers on NBC and Peacock to rank as the most-watched gold medal game since the 1996 Atlanta Olympics (chart below), based on fast national data from Nielsen and Adobe Analytics. The game peaked at 22.7 million viewers from 5-5:15 p.m. ET as Team USA pulled away for the win.
Led by Peacock, the game ranked as the most-streamed event of the Paris Olympics across NBCU digital platforms, with an average minute audience (AMA) of 2.7 million viewers.
Earlier on Saturday, the U.S. Women’s National Team’s 1-0 victory over Germany in the gold medal soccer match (11 a.m.-1 p.m. ET) averaged approximately 9.0 million viewers on NBC and Peacock, marking the most-watched gold medal soccer game since the 2004 Athens Olympics.
NBCUniversal’s presentation of the final Saturday of Paris Olympics competition on NBC, Peacock, and across key NBCU platforms posted a projected Total Audience Delivery (TAD) of 30.7 million viewers, according to fast national data from Nielsen and Adobe Analytics – nearly tripling the audience for the comparable Saturday of competition for the Tokyo Olympics (11.7 million across all platforms).
Beginning with Friday’s Opening Ceremony, NBCUniversal has a posted a 16-day Total Audience Delivery average of 31.3 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 82% from Tokyo (17.2 million).
Total Audience Delivery is based upon live-plus-same day fast national figures from Nielsen and digital data from Adobe Analytics. Live viewership from 2-5 p.m. ET (Paris Prime) is inclusive of NBC, Peacock, USA Network, E!, CNBC, Paris Extra 1, Paris Extra 2, and additional NBCU digital platforms. Primetime viewership includes NBC, Peacock, USA Network, Paris Extra 1 and Paris Extra 2.
In Addition to Winning Gold, Steph Curry’s “Mr. Throwback” Scores as Yesterday’s #1 Series on Peacock
In addition to scoring a Team USA-high 24 points in its gold medal victory, Steph Curry won with his new comedy series “Mr. Throwback,” which ranked #1 on Peacock yesterday, reaching more accounts than all other series on the platform. All six episodes, starring and executive produced by Curry, are streaming now exclusively on Peacock.
More Than 28 Million Viewers Watched Paris Olympics Aug. 8 on NBC, Peacock and Key NBCU Platforms, as U.S. Strikes Gold in Track & Fields and Team USA Men’s Basketball Wins Semifinal Thriller
NBCUniversal’s presentation of the final Thursday of Paris Olympics competition on NBC, Peacock, and across key NBCU platforms posted a Total Audience Delivery (TAD) of 28.5 million viewers, according to official data from Nielsen and Adobe Analytics – nearly doubling the audience for the comparable Thursday of competition for the Tokyo Olympics (14.5 million across all platforms).
Beginning with Friday’s Opening Ceremony, NBCUniversal has a posted a 14-day Total Audience Delivery average of 31.6 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 77% from Tokyo (17.8 million).
Powered by Peacock, Paris Olympics Tops 20 Billion Streaming Minutes
Led by Peacock, 20.3 billion minutes of Paris Olympics coverage have been streamed through Thursday – up 21% from all prior Summer and Winter Olympics combined (16.8 billion minutes across NBCUniversal digital platforms).
Thursday highlights
Thursday’s competition featured eight Team USA medals in track & field, headlined by gold medals for Sydney McLaughlin-Levrone in 400m hurdles (world record), Grant Holloway in the 110m hurdles, and Tara Davis-Woodhall in the long jump.
The second half of the U.S. men’s basketball come-from-behind victory over Serbia on Thursday averaged a massive 13.5 million viewers across NBC, USA Network and Peacock (live from 4-4:45 p.m. ET). Full-game viewership was 7.9 million viewers across all platforms (full game on USA Network and Peacock; second half on NBC, USA Network, and Peacock).
Stephen Curry, who led Team USA with 36 points yesterday, also is in the spotlight as he stars in and executive produces the new comedy series “Mr. Throwback”, streaming now exclusively on Peacock.
Paris Olympics on NBC and USA Network Dominating Primetime in 2024
NBCUniversal’s nightly Paris Olympics show from 8-11 p.m. ET/PT has dominated primetime, topping 13 million viewers each night across NBC and USA Network, according to Nielsen. In addition, the show accounts for 12 of the 19 most-watched primetime shows in 2024, excluding NFL (chart below).
Most-Watched Primetime Shows, 2024, Nielsen-only (excluding NFL)
Source: Nielsen, Live + Same Day Data; Excludes Pre- and Post-Shows
*Viewership across multiple television networks
Beginning with the Opening Ceremony, NBCUniversal has a posted 12-day Total Audience Delivery average of 32.2 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 77% from Tokyo (18.2 million).
Total Audience Delivery is based upon live-plus-same day official figures from Nielsen and digital data from Adobe Analytics. Live viewership from 2-5 p.m. ET (Paris Prime) is inclusive of NBC, Peacock, USA Network, E!, Paris Extra 1, Paris Extra 2, and additional NBCU digital platforms. Primetime viewership includes NBC, Peacock, USA Network, Paris Extra 1 and Paris Extra 2.
New Orleans leads all markets in local NBC station ratings through the first 11 days of broadcast coverage (“Paris Prime” + primetime windows). Following are the Top 20 markets:
Top Metered Markets for NBC Stations, 2024 Paris Olympics (7/26-8/5):
Telemundo’s Coverage of the 2024 Paris Olympics’ Soccer Tournament Group Stage Highlights Growth of Soccer Fandom
Telemundo’s soccer tournament group stage ratings for the 2024 Paris Olympic Games have reached new heights, reflecting the significant growth of Olympic soccer fandom. Both the men’s and women’s group stages have surpassed the Tokyo 2021 group stages’ viewership, up 48% and 291% respectively.
The Olympic Soccer Tournament group stage in Paris has produced the four highest-rated Olympic soccer matches on Telemundo since the 2016 Rio Games:
- Women’s USA vs. Germany match (July 28): 731K viewers
- Men’s France vs. Guinea match (July 27): 589K viewers
- Women’s Spain vs. Nigeria match (July 28): 534K viewers
- Men’s New Zealand vs. USA match (July 27): 503K viewers
The USA Women’s team victory over Germany (4-1) on July 28 was particularly remarkable, averaging 731K viewers. This makes it the most-watched game of the Paris Olympics to date and the highest-rated Olympic soccer match, irrespective of the stage, since the 2016 Rio Games.
To-Date Cross-Platform Olympic Performance
Telemundo has posted a 9-day Total Audience Delivery (TAD) average of 272 thousand viewers, up 35% from Tokyo. Paris-to-date, 17.8 million viewers on linear have watched Olympic coverage on Telemundo and Universo
Total minutes consumed has surpassed 1.7 billion across Telemundo, Universo, Peacock and Telemundo streaming and social media platforms up 54% vs. Tokyo through the same point in the games. Through the nine days of the Games, 51.1 million minutes have been streamed across all content types (live/replay/highlight), up 632% when compared to the same period in Tokyo making it the most streamed Games in Telemundo’s Olympics history.
More Than 35 Million Viewers on Sunday – Second Largest Audience of Paris Olympics – On NBC, Peacock, and Key NBCU Platforms, as Noah Lyles and USA Swimming Win Gold
NBCUniversal’s presentation of the middle Sunday of Paris Olympics competition on NBC, Peacock, and across key NBCU platforms posted a Total Audience Delivery (TAD) of 35.4 million viewers, according to custom fast national data from Nielsen and Adobe Analytics – more than doubling the audience for the comparable Sunday of competition for the Tokyo Olympics (17.4 million across all platforms).
Beginning with Friday’s Opening Ceremony, NBCUniversal has a posted a 10-day Total Audience Delivery average of 33.0 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 80% from Tokyo (18.3 million).
Sunday’s competition was headlined by Noah Lyles winning gold in the 100m in a photo finish, Suni Lee winning a bronze medal on the uneven bars, beach volleyball round of 16 matches, and three U.S. medals on the final day of swimming, led by Bobby Finke’s world record in the 1500m.
Sunday’s coverage was streamed by 4.5 million viewers on Peacock and NBCU Digital platforms.
Total Audience Delivery is based upon live-plus-same day custom fast national figures from Nielsen and digital data from Adobe Analytics. Live viewership from 2-5 p.m. ET (Paris Prime) is inclusive of NBC, Peacock, USA Network, E!, CNBC, Paris Extra 1, Paris Extra 2, and additional NBCU digital platforms. Primetime viewership includes NBC, Peacock, USA Network, Paris Extra 1 and Paris Extra 2.
Nearly 35 Million Viewers Watched Paris Olympics on Saturday on NBC, Peacock and Key NBCU Platforms as Simone Biles, Katie Ledecky and Sha’Carri Richardson Won Medals
NBCUniversal’s presentation of the second Saturday of Paris Olympics competition on NBC, Peacock, and across key NBCU platforms posted a Total Audience Delivery (TAD) of 34.6 million viewers, according to custom fast national data from Nielsen and Adobe Analytics – more than doubling the audience for the comparable Saturday of competition for the Tokyo Olympics (16.4 million across all platforms).
Beginning with Friday’s Opening Ceremony, NBCUniversal has a posted a nine-day Total Audience Delivery average of 32.6 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 77% from Tokyo (18.4 million).
From the opening Saturday of competition through Thursday (most recent competitive data available), USA Network has ranked as the most-watched sports/entertainment cable network in Total Day average viewership (6 a.m.-6 a.m. ET). The three most-watched Team USA team sports events on USA Network: 4.3 million TAD for Men’s Basketball vs. South Sudan (July 31), 4.2 million TAD for Women’s Soccer vs. Germany (July 28), and 3.0 million TAD for Women’s Soccer vs. Japan (August 3).
Saturday’s competition was headlined by Simone Biles and Jade Carey winning respective gold and bronze medals in the vault, Katie Ledecky winning the 800m freestyle for a fourth consecutive Summer Olympics, Ryan Crouser winning a gold medal in the shot put for the third consecutive Summer Olympics, and Sha’Carri Richardson and Melissa Jefferson winning silver and bronze in the women’s 100m.
Live afternoon coverage of the U.S. Men’s basketball team’s victory over Puerto Rico (11:30 a.m.-1 p.m. ET) – which was outside of the 2-5 p.m. ET live “Paris Prime” window – averaged 9.4 million viewers across NBC and Peacock. An additional 3.5 million viewers watched the 6 p.m. ET encore presentation on USA Network and Peacock.
Saturday’s coverage was streamed by 4.4 million viewers on Peacock and NBCU Digital platforms.
Paris Olympics and WWE SummerSlam Power Peacock to Its 3rd Best Usage Day Ever
With a one-two punch of major events on Saturday – the Paris Olympics and WWE SummerSlam – Peacock continued its hot streak with its third best usage day of all-time, behind only the Peacock AFC Wild Card Exclusive last January and last Sunday’s Olympics coverage.
Nearly 32 Million Viewers Watched Paris Olympics on Thursday – Highlighted by Simone Biles and Sunny Lee on Podium – on NBC, Peacock and Across Key NBCU Platforms
NBCUniversal’s presentation of Thursday’s Paris Olympics competition – highlighted by Simone Biles and Suni Lee winning respective gold and bronze medals in the gymnastics all-around, three swimming medals for the U.S. women, and gold medals for the U.S. men in rowing and Team USA in the women’s team foil fencing competition – posted a Total Audience Delivery (TAD) of 31.7 million viewers on NBC, Peacock, and across key NBCU platforms, according to official data from Nielsen and Adobe Analytics – a 50% increase over the comparable Thursday of competition for the Tokyo Olympics (21.1 million across all platforms).
Thursday’s live afternoon coverage of the women’s gymnastics all-around (12:15-2:30 p.m. ET) – which was mostly outside of the 2-5 p.m. ET live “Paris Prime” window – averaged 10.9 million viewers across NBC and Peacock.
Thursday’s coverage was streamed by 4.4 million viewers on Peacock and NBCU Digital platforms.
Beginning with Friday’s Opening Ceremony, NBCUniversal has a posted six-day Total Audience Delivery average of 33.0 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 76% from Tokyo (18.8 million).
Powered by Peacock, Paris Olympics Is First Summer Games with 10 Billion Streaming Minutes
Led by Peacock, 10.6 billion minutes of Paris Olympics coverage have been streamed through Thursday – marking the first-ever Summer Games with 10 billion streaming minutes and surpassing all prior Summer Olympics combined (9.8 billion minutes for Tokyo, Rio, London and Beijing Olympics across NBCUniversal digital platforms).
NBC News Dominates During First Week of Paris Olympics
TODAY and NBC Nightly News with Lester Holt ranked No. 1 in total viewers and the key Adult 25-54 and Adult 18-49 demos during the first week of the 2024 Paris Olympics (Friday, July 26 through Wednesday, July 31).
TODAY and Nightly News delivered their largest advantages over the second-ranked broadcast network during the Summer Olympics since the 2016 Rio Olympics in both total viewers and the key demo.
Nearly 35 Million Watched Tuesday’s Paris Olympics Coverage – Headlined by Simone Biles and U.S. Women’s Gymnastics Team Winning Gold – On NBC, Peacock and Across Key NBCU Platforms
NBCUniversal’s presentation of the opening Tuesday of Paris Olympics competition – highlighted by Simone Biles and the U.S. women’s gymnastics team winning the gold medal in the team competition, three American silver medals and one bronze in the pool, and the U.S. women’s rugby team’s dramatic bronze-medal victory – posted a Total Audience Delivery (TAD) of 34.7 million viewers on NBC, Peacock, and across key NBCU platforms, according to official data from Nielsen and Adobe Analytics – nearly doubling the opening Tuesday of competition for the Tokyo Olympics (18.4 million across all platforms).
In addition, Tuesday’s live afternoon coverage of the women’s gymnastics team final (12:15-2:30 p.m. ET) – which was mostly outside of the 2-5 p.m. ET live “Paris Prime” window – averaged 12.7 million viewers across NBC and Peacock, ranking among NBC’s most-watched Olympic weekday daytime events ever.
Beginning with Friday’s Opening Ceremony, NBCUniversal has a posted five-day Total Audience Delivery average of 34.0 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 79% from Tokyo (19.0 million).
Peacock’s “Gold Zone” Strikes Gold
The number of Peacock accounts watching “Gold Zone” doubled between its Saturday debut and Tuesday, as viewers continue to rave about the fast-paced, whip-around coverage, showing the best and most compelling Olympic moments happening at any time. Since its premiere, “Gold Zone” has consistently ranked among the Top 5 most-watched Olympic titles on Peacock, and is live every day of the Games from 7 a.m. to 5 p.m. ET.
Tuesday’s coverage was streamed by 5.0 million viewers on Peacock and NBCU Digital platforms.
West Palm Beach leads all markets in local NBC station ratings through the first four days of broadcast coverage (“Paris Prime” + primetime windows). Following are the Top 15 markets:
