Thought Leadership: Imagen CEO Charts the Transformative Power of the Direct-to-Consumer Delivery Model in Sports

The way sports fans consume media has changed dramatically over recent years. No longer are they reliant on watching live broadcasts on TV or avoiding seeing the score until they can watch highlight shows in the evening. Instead, almost a third of sports fans are streaming live sports to their phone or tablet and 2018’s […]  More

Programming the Premier League: Balancing Linear Legacy Success With a Digital Future

The Premier League has a hard act to follow, with last season’s nerve-wracking title race decided by a single point on the final day. But this season looks just as exciting, with Liverpool enjoying its longest ever winning streak and record-breaking Manchester City scoring five times in the first 18 minutes of one game against […]  More

Thought Leadership: Tata Communications’ Mehul Kapadia on How Technology Is Changing the Game for Sports Marketers

By Mehul Kapadia, Managing Director of Tata Communications’ F1 Business; Global Head of Marketing, Tata Communications It is a fascinating time in the world of sports, with digital platforms enabling a complete reinvention in the way fans engage with the action and their heroes. Rightsholders, broadcasters, sponsors and others in the sports ecosystem are capitalizing […]  More

Yahoo Sports Launches New Yahoo Sportsbook With BetMGM

Yahoo Sportsbook powered by BetMGM launches on Yahoo Sports allowing fans nationwide to view betting odds across a variety of sports, including live updating odds during some games. Users of legal age in the state of New Jersey can click through the odds to place bets on BetMGM. The new offering gives sports fans a […]  More