Viacom18 Premiers New Virtual “JioCinema Sportsplex” for Start of Their IPL Coverage
Story Highlights
Viacom18’s vision of a one-of-a-kind, metaverse inspired virtual sports broadcast complex was a challenging mandate which included shapeshifting studio spaces that could cater to a variety of broadcast concepts.
Clickspring Design brought this vision to life. A virtual studio system modelled in Unreal Engine by Sequin AR, the sprawling, virtual campus is a mixture of traditional broadcast studios supported by expansive, virtually produced environments, set against the landscape of Viacom18’s broadcast home, Mumbai.
Physical broadcast spaces are visually located within the virtual concept, which includes a variety of bespoke architecture arranged around a circular park of various sports pitches, all venues for virtual broadcasts.
IPL’s opening day saw digital viewership soar by 51% compared to its debut last season, with over 111 million fans tuning into JioCinema, generating 590 million video views and amassing 6.6 billion minutes of watch time during a thrilling match between Royal Challengers Bengaluru and Chennai Super Kings.
