“MAM-as-a-Brain”: An Inside Look at NASCAR’s New ‘Cognitive Asset Management’ System

Take a detailed look at the solution with NASCAR's Managing Director, Media & Event Technology Chris Wolford

This Sunday, NASCAR peels into Darlington for the final race of the Cup Series regular season: the Cook Out Southern 500.

It’s been a banner year for the behind-the-scenes teams at NASCAR Productions and NASCAR Studios as, earlier this year, the auto racing giant opened a brand new 58,000-sq.-ft. media production facility in Concord, NC.

Among the many introductions to the organization’s live event workflows is an innovative approach to media management. To increase efficiency and boost its production capabilities, NASCAR implemented Perfect Memory’s Cognitive Asset Management (CAM) solution into its central production environment earlier this year. The CAM system, which is being utilized for all post-production MAM needs, can fully integrate with NASCAR’s data APIs for live and archival metadata of the sport.

In this exclusive presentation, Chris Wolford, Managing Director, Media & Event Technology at NASCAR shares how this innovative “MAM-as-a-Brain” approach allows NASCAR to process, enrich, and search for content more easily thanks to auto-generated metadata and a next-gen search engine.

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This session was hosted at the 2024 SVG Sports Content Management Forum on July 24 in New York City.

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