Inside the MLB Media Center: How Baseball Amplifies Success and Charts Its Content Future

A look at how Reuters Imagen is empowering content distribution across MLB

As the 2025 season gets underway, Major League Baseball is set for another summer of managing an absolute tsunami of media from across the continent.

The MLB Media Center has been a game-changer for the league in enhancing partner engagement and operational efficiency in media distribution. Entering a new season, AI technologies and other tools are helping MLB brass to further innovate and personalize content and deliver deeper value to partners.

In this “inside baseball” presentation, MLB Advanced Media’s Senior Director, Enterprise Media Padraic Boyle, MLB Network’s Senior Content Services Lead Brett Kaplan and joined by Reuters Imagen’s Head of U.S. Accounts Olivia Cianci to offer an in-depth breakdown of their media workflow.

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Note: This session is audio only synced with accompanying presentation slides.

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