Mercedes-Benz Stadium Installs New Field-Level Ribbon LEDs for Atlanta United Matches, 2025 FIFA Club World Cup, 2026 FIFA Men’s World Cup

Since opening in August 2017, Mercedes-Benz Stadium has been a standout live sports and entertainment venue in the United States. The building underwent a massive overhaul of their production control room, and now, they’re upgrading their LED real estate of all Atlanta United home matches with brand-new video displays along the pitch.

“Already offering world-class sport and live music entertainment, Mercedes-Benz Stadium is now looking to the future by adding the best display technology from the field level to bars and guest engagement zones,” says Kevin Pope, VP and CIO, AMB Sports and Entertainment. “This expanded partnership builds on our positive history of working with LG and the confidence we have in the LG brand. We’ve had LG digital displays in the stadium since we opened and have long appreciated their reliable performance and value.”

Through a new relationship with LG, the venue will receive LG DVLED and LCD displays for installation. This project is led by a 98-screen pitch LED ribbon board that provides a vivid, field level backdrop for all Atlanta United Home matches. As part of an ongoing stadium-wide display technology refresh ahead of the 2025 Club World Cup and 2026 FIFA World Cup, LG LED displays are now being installed across multiple areas of the venue, including the Gallagher Club and Lounge at Molly B’s, concourse areas, clubs, and the most unique being the field level pitch boards used for soccer matches.

LG Electronics USA’s B2B Vertical Markets Director Tom Bingham explains that the 98-screen field-level LED ribbon display features a unique technology over each display that helps protect the screens from impact and allows the uniquely portable advertising and information display solution to be stored away between matches played by Atlanta United and the Atlanta Falcons. The specially designed display can also be used for other events where field level signage is required.

“We are proud to partner with the Mercedes-Benz Stadium team to install LG’s innovative display technology throughout this magnificent sports and entertainment venue, from the unique field pitch boards to bars and club experience zones,” says David Bacher, head of B2B marketing at LG Electronics USA. “Over the course of this partnership, we look forward to helping Mercedes-Benz Stadium achieve its goal of making the fan experience more compelling and engaging with our display solutions.”

The stadium will debut the new field level display to soccer fans beginning February 22, Atlanta United’s opening match of the season. “These lightweight, durable displays offer easy setup and enhance the fan experience while creating new engagement opportunities for our partners,” concluded Pope.

“Creating unique display solutions that enable our customers like Mercedes-Benz Stadium to generate better fan experiences and enhanced revenue streams is at the core of what LG does best,” adds Bingham. “We won’t consider the task finished until and unless our customers are completely satisfied with the solution we develop together, as a team.”