DAZN Launches Global Football Creator Program to Boost Fan Engagement for FIFA Club World Cup
Story Highlights
DAZN has officially launched its Global Football Creator Program—an initiative designed to amplify fan engagement in the build-up to the FIFA Club World Cup.
The program will mobilize over 100 digital creators, ranging from die-hard football fanatics to casual content curators, collectively reaching more than 32 million followers across platforms. The initiative aims to deliver over 70 million impressions through social media and DAZN’s Platform.
Representing more than a dozen countries, the creators span a truly global footprint—including talent from the USA, England, Belgium, Spain, Ireland, Libya, France, Venezuela, Italy, Norway, Brazil, and Portugal—bringing a wide range of perspectives and cultural energy to the program.
Notable creators already on board include Peche Football, Howard Lee, Emily Austin, Fabrizio Romano, Elischa Edouard, Kaylyn Kyle, Danny Simpson with additional talent joining in real time. Also featured are a dynamic group of on-the-ground creators helping to drive global excitement and coverage: AT Frenchies, Lisa Zimouche, BFordLancer, Alex Ramos, Jess Vincent, Jen Munoz, Mike Woz and Shepmates.
These creators will power a dynamic mix of content formats, including:
- On-the-ground coverage from inside stadiums
- Embedded reporting and behind-the-scenes storytelling
- Virtual and active creator content, such as Storytime segments
- Unboxing and merch-driven excitement
- A lineup of original DAZN social content, including Through Ball and Chasing the Trophy—a docuseries chronicling the Club World Cup trophy’s journey across continents, highlighting the global culture, passion, and people that define the beautiful game.
Additionally, DAZN will host a creator house in Miami in collaboration with Off-Pitch, bringing together a curated group of top-tier influencers and storytellers to produce real-time, fan-first content in the lead-up to the tournament.
The launch comes on the heels of a comprehensive global fan behaviour study conducted by DAZN in partnership with GWI, which underscores a fundamental shift in how football is experienced. Today’s fans don’t just watch matches—they live them, streaming on demand, engaging in real time, and sharing across platforms.
Based on a survey of more than 9,000 fans in the U.S., U.K., Germany, France, Spain, and Italy, the study reveals that 93% of fans plan to engage with the FIFA Club World Cup beyond the live broadcast. From match highlights (41%) and player interviews (30%) to fan-generated content (29%) and cultural storytelling (26%), fans are hungry for immersive, multi-platform experiences—a demand that sits at the heart of DAZN’s creator-first strategy.
Joe Caporoso, President at Whistle at DAZN Group, says: “At DAZN, we believe the future of sports storytelling lies in the hands of the creators who live and breathe the game. By tapping into their unique voices and massive reach, we can bring fans closer to the emotion, culture, and behind-the-scenes moments that make tournaments like the FIFA Club World Cup unforgettable. This program is about turning big moments into shared experiences—told through the lens of the global football community.”
