NAB New York 2025 Preview: Exhibitors Roll Out Latest Broadcast Tech in NYC

With NAB New York 2025 set to take place October 22-23 at the Jacob Javits Center, exhibitors across the media, broadcast, and technology sectors are preparing to showcase their latest products and solutions. This roundup highlights announcements and previews ahead of the show. 

Appear Demos Hardware and Software Innovations for Hybrid Live Productions

Appear will demonstrate how its hardware and software innovations are impacting the future of hybrid, sustainable, and software-defined live production at NAB Show New York (Javits Center, Booth #746). The company will showcase the X5 and VX Media Gateway, and how its latest technologies combine high-performance media processing, sustainability, and interoperability to meet the demands of live media contribution, production, and distribution.

Avid Demos Industry’s First Cloud-Based Production and Content Data Platform

Avid will make the U.S. debut of its Avid Content Core at NAB Show New York 2025 (booth 547). At the event, Avid will demonstrate the industry’s first cloud-based production and content data platform directly to North American media professionals. Unveiled last month at IBC2025, Avid Content Core is being featured alongside Avid NEXIS | Remote — a new storage capability launched in the cloud to enable facility-grade editing from anywhere — together with other solution enhancements and expanded partner integrations that deliver best-in-class AI, automation, and streaming tools directly into Avid workflows.

Backblaze Demos New Research Around Media Workflows and Pricing Transparency

Backblaze, Inc., a cloud storage company that provides a modern alternative to traditional cloud providers, announces it will be exhibiting at the NAB Show New York from Oct. 22-23 at booth 623. They will showcase new research in partnership with Dimensional Research that reveals how hidden cloud storage costs are reshaping video workflows across the media and entertainment industry.

Cobalt Digital Presents Technology and Audio Portfolio

Cobalt Digital, a designer and manufacturer of  signal processing products, and a founding partner in the openGear initiative, is heading to NAB NY (Booth #607) with a broad portfolio representing its latest products. Taking center stage is ARIA, Cobalt’s series of audio solutions that simplifies monitoring, embedding, and routing. The ARIA AUD-MON Audio Monitors will be showcased alongside Cobalt’s full line of routers, multiviewers, converters and control panels. Cobalt will also conduct live demonstrations of a new hybrid satellite solution built around its PACIFIC compression products working in conjunction with RIST.

FOR-A America Demos IMPULSE Software-Based Production Platform

As a testament to its commitment to the broadcast market, FOR-A America will bring several popular and future-facing technologies to the NAB Show New York. Embracing the theme ‘Connecting the present, building the future,’ FOR-A America will demonstrate solutions that integrate established broadcast infrastructure with forward-looking innovation. On hand will be the On-Device AI solution — viztrick AiDi, provided in collaboration with Nippon TV; the software-based live production platform — FOR-A IMPULSE, and the 1 M/E, NDI — compatible HVS-190 video switcher series.

Imagine Communications Acquires Pixel Power from Rohde & Schwarz

Imagine Communications (Booth #137) and Rohde & Schwarz announces an agreement where Imagine will acquire Pixel Power Limited, a wholly owned subsidiary of Rohde & Schwarz. The transaction represents a strategic alignment for both companies, enabling Imagine to offer broadcast customers the most extensive portfolio of live production and playout solutions on the market while allowing Rohde and Schwarz to focus on its core operations in Test & Measurement, Technology Systems, and Networks & Cybersecurity. The acquisition is expected to close in 2025 and is subject to customary closing conditions. Imagine Communications will be demonstrating Pixel Power products for the first time at NAB Show NY 2025.

KOKUSAI DENKI Electric Expands 4K Camera Line

KOKUSAI DENKI Electric America will unveil a new 4K camera at NAB New York this week, adding a third 4K model to its product line. Now available, the Z-HD6500-S1 UHD/HD production system opens the 4K production universe to a broader customer base as a professional yet cost-efficient option aligned with most budgets.

Matrox Rolls Out Latest IP Video Innovations

At NAB Show New York 2025 (Booth 334), Matrox Video will unveil its latest IP video innovations, built to empower broadcasters, live event producers, and media professionals with open-standard, future-ready solutions. Among the highlights is the Matrox Avio 2, the industry’s first open standards-based IPMX/ST 2110 IP KVM extender. With 4K60 4:4:4 video, secure real-time performance, and NMOS support, Avio 2 is purpose-built for mission-critical applications. Matrox Video will also feature the ConvertIP series of ST 2110/IPMX baseband converters and encoders/decoders, enabling smooth conversion between uncompressed and compressed IP streams for maximum workflow adaptability.

Nemal Electronics Strengthens Leadership Team with Key Promotions

Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered with Zixi for enabling broadcast quality live video delivery over any IP network. This partnership allows customers to have HVS engineer and deploy resilient IP connectivity solutions for any IT environment. Heartland Video Systems will be exhibiting at NAB NY at booth 465, where attendees can learn more about the Zixi partnership and discuss these integrated IP delivery solutions.