Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Content to Any Platform

Renamed Kiswe Connect line is focused on partners’ DTC streaming

Prolific OTT tech shop Kiswe has expanded and codified its product line, rebranding its DTC product suite to Kiswe Connect and adding Kiswe Core, a cloud-based tool that lets clients distribute their content beyond Kiswe-built destinations.

“Core is a new distribution tool for content owners, while Kiswe Connect is a newly branded product name for all of the direct-to-consumer business that we’ve been doing over the last few years,” says Kiswe VP, Marketing, Jake Nishimura. “Now we have two product lines. Connect will remain focused on DTC streaming — building branded, white-label event pages and platforms for our partners — whereas Kiswe Core is a cloud-based platform that will help content owners distribute their content to any platform.”

Among Kiswe’s clients are the NBA’s Utah Jazz, Phoenix Suns, and New Orleans Pelicans, which have transitioned out of regional sports networks into Kiswe-built DTC channels. The streaming company also works with world-famous music performers, including The Rolling Stones and K-Pop phenom BTS, helping them livestream concerts and other events.

Kiswe Core can generate and deliver conditioned feeds from a single source automatically to any number of distributors.

The company developed Core based on client demand: its partners needed a more reliable and streamlined way to distribute content beyond Kiswe-branded destinations. According to the New Providence, NJ-based company, clients were requesting access to its underlying streaming tech to help them deliver content to other platforms.

Kiswe Core provides a centralized platform that can generate and deliver conditioned feeds automatically to any number of distributors — from linear broadcast to social media — from a single source. “This opens up the business significantly,” notes Nishimura. “We’ve talked to a lot of content owners and gotten to know some of the roadblocks and struggles that they have had distributing their own content.”

Core has already been put to the test. CJ 4DPLEX, the exhibition arm of huge Korean entertainment company CJ Group, used the platform to deliver live feeds of a local pro-baseball event, the 2024 Shinhan SOL Bank KBO Korean Series, to more than 100 SCREENX theaters, where fans were able to enjoy the games in an immersive 270-degree visual experience.

Kiswe Core was used by the same client last summer to distribute live feeds from a concert performed by popular K-Pop act Day6.

“We can stream ultra-low-latency 4K video and synchronize multiple camera feeds perfectly across our global network,” says David Song, head of original content production, CJ Group. “It is more than technology. It is what turned our vision of live cinematic events into reality.”

Core “brings the precision of broadcast together with the scalability of the cloud, giving our partners total control over their media distribution and the confidence to deliver perfect streams anywhere,” says Kiswe CEO Glenn Booth, in a statement. “Kiswe Connect continues to empower sports teams, leagues, artists, and creators to take control of their brand and business through fully branded D2C platforms and events.”

The major product news follows last week’s Kiswe announcement touting the reorganization of its executive ranks to streamline the company’s “next phase of growth and innovation.” Among the shifts are COO Mike Schabel to president of sports and Chief Product Officer Vadim Brenner to president of entertainment. Nishimura took on his current role of VP of marketing as part of the reorganization.