YES Network and CAMB.AI Enter Into an Agreement To Explore Strategic AI Initiatives

The YES Network and CAMB.AI have agreed to explore strategic initiatives to use artificial intelligence (AI) to enhance the fan experience.  

This marks the first time that CAMB.AI is teaming up with a U.S. sports television network to explore business opportunities.  It follows the company’s partnerships with innovative sports leagues, including Major League Soccer and NASCAR, to break down language barriers and reach more fans through applications such as AI-powered multilingual translation that preserves the emotion, tone and inflections specific to athletes and announcers in order to maintain nuance and cultural context.

The YES Network has been a market leader in seeking out and implementing new methods of customizing and personalizing the delivery of its award-winning content to enhance the viewer experience. This includes the popular Live Stats and Pick-N-Play Live features on The Gotham Sports App.

“Tapping into the expertise that CAMB.AI has built by working with leading sports and media companies to incorporate AI into their localization strategies underscores YES’ commitment to explore new opportunities to serve our fans and making sports content more accessible and relatable,” says Jon Litner, President & CEO, YES Network.

With its revolutionary language localization technologies, CAMB.AI has built proprietary, state-of-the-art voice and translation models – BOLI and MARS – that support more than 150 languages.  With CAMB.AI, broadcasters, leagues and teams can expand their fan bases, who can enjoy their favorite sports, authentically and in their native languages.

“Whether it’s the emotion in the voice or the way certain things are said in any language, we are dedicated to preserving nuances, emotions and prosody to deliver what we call a ‘performance-to-performance’ impact – something that is essential in sports,” says CAMB.AI CTO and Co-founder Akshat Prakash.  “Solving live sports streaming first led us to create technology that could handle the hardest type of content, and today, whether livestreaming games or providing translation and dubbing to shoulder content and on demand original programming, we are grateful for our media partners like YES who are leaning into innovation in order to bring new experiences to their fans.”