Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in Software-Defined Live Production

Media Exchange is a core component of future software and cloud-native workflows. The principle is that audio, video, and ancillary data need to move between software applications in an efficient manner while maintaining the integrity of this data. Currently, media is moved around across distributed applications usually via a transport link such as SRT, which requires significant compute power and time.

By using memory exchange, developed for the high-power compute (HPC) market, we can share data stored in shared memory between applications. And by leveraging HPC techniques such as Remote Direct Memory Access (RDMA), we can extend this technique over cloud-based ecosystems. Many vendors already use similar technologies to move content within their own technology stacks, but to work effectively in a broadcast environment, we need a common method shared by all applications. As we redefine media movement, we can also fix some gaps in current workflows, such as the persistence of timing data, allowing us to take advantage of the asynchronous nature of modern compute. This paper will explore the work to date in this space and how we see media exchange working in a complex production environment.

CLICK HERE to check out the full white paper, which is part of SVG’s new Platinum White Papers platform. This curated collection of White Papers is authored by leading technologists from the companies that are powering sports production. These thought leaders—representing the leading innovators in the field—offer their insights into the tools, workflows, and breakthroughs which are driving the future of live sports television.