Fanatics, OBB Media Sign Ten-Year Deal for Fanatics Fest

Entertainment studio OBB and global sports platform Fanatics announce an expanded, 10-year partnership that will see the companies continue to work together across all aspects of Fanatics Fest, a fan festival which welcomed over 125,000 fans to the Javits Center in New York City last summer.

Fanatics Fest is expanding next year and adding a fourth day to the sports, collecting, and culture showcase when it returns to the Javits Center from July 16-19, 2026.

In addition to co-producing the event alongside Fanatics Events, OBB acts as the official content partner of Fanatics Fest, which included producing Fanatics Fest: All Access, the hour-long special which aired on ESPN last July.

“OBB has brought an incredible energy to Fanatics Fest since we started in 2024, and having them work hand-in-hand with our team has taken the content and production surrounding the event to the next level,” says Fanatics CEO Michael Rubin. “Their team and ours share a passion for relentlessly enhancing the fan experience, and I can’t wait to see what we can dream up together over the next decade as we continue to make Fanatics Fest the absolute can’t miss sports, collecting and entertainment event.”

Bolded, OBB’s branded content studio, has also been integral in working alongside Fanatics’ advertising division to deliver brand sponsorships and integrations into Fanatics Fest, including DICK’S Sporting Goods, Starbucks, Raising Cane’s, and more.

“Fanatics Fest is a one-of-a-kind event at the intersection of sports, content, culture, and community, and we’re excited to be solidifying our partnership with Michael, Lance, Tucker, and the entire first-class team at Fanatics,” says Michael D. Ratner, Founder & CEO of OBB. “We look forward to building upon the already incredible platform that Fanatics has established, bringing dreams to life for sports fans, and taking Fanatics Fest to even greater heights over the next decade.”