SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Sports Media Supply Chain
Speakers will take the stage from Baltimore Ravens, CBS Sports, MLB Network, MSG Networks, NBC Sports, Notre Dame, PGA Tour, Riot Games, and Warner Bros. Discovery
Story Highlights
The 2025 SVG Summit is less than two weeks away and the day one sessions, set for Dec. 15 at the New York Hilton Hotel, will feature some of the greatest minds and memorable brands in the sports world. Among the highlights? Day 1’s Content Workflows Workshop focused on the sports-media supply chain and how it is undergoing a drastic transformation due to the the rise of cloud-based workflows and AI-powered tools. Speakers will take the stage from the Baltimore Ravens, CBS Sports, MLB Network, MSG Networks, NBC Sports, Notre Dame, PGA Tour, Riot Games, and Warner Bros. Discovery
This workshop explores the latest innovations and advancements in media management and orchestration, archiving and storage solutions, editing and postproduction, and much more. Technology leaders from leagues and teams, broadcasters and streamers, and manufacturers and integrators take the stage to discuss how the they are optimizing efficiency, improving user experiences, and adapting to the demands of a digital-first, multi-platform media landscape. Join us for a deep dive into the future of sports media workflows that go beyond the live broadcast.
10:00 am: Welcoming Remarks
10:05 am – 10:45 am: From Live to Archive: Building MAM Workflows for a Seamless End-to-End Sports-Media Supply Chain
With the rise of cloud and AI, leagues and broadcasters are rethinking how they architect end-to-end media-management workflows to streamline ingest, metadata enrichment, storage, and retrieval. Hear strategies for integrating live production with postproduction and archive systems, ensuring that content is secure, discoverable, and ready to monetize across platforms — from the moment the action happens live to the long-term value of archived footage.
Moderator: Jason Dachman, SVG, Editorial Director, U.S.; SVG Sports Graphics Program Director
Panelists:
Michael Ayers, PGA TOUR, Senior Manager, Media Asset Management
Anne Graham, Warner Brothers Discovery, Manager, Media Operations, Strategy, & Technology
Robert McKnight, NBC Sports, Director, Media Management and Operations
Victorien Tixier, ScorePlay, Co-Founder and CEO
Erik Zindulka, Telestream, Senior Sales Engineer
10:45 am – 11:00 am: Winning Workflows – How the Ravens Elevate Content Creation with Iconik by Backlight & IMT
Integrated Media Technologies (IMT) and Iconik by Backlight are sitting down with Jack Dana, Sr. Manager, Production & Media Assets from the Baltimore Ravens, to discuss how the Ravens are leveling up their content game with Iconik and AWS. From lightning-fast media access to smarter organization and seamless cloud collaboration, you’ll see exactly why Iconik is becoming the MVP of content workflows for elite sports teams.Don’t miss this behind-the-scenes look at how one of the NFL’s most innovative teams keeps content flowing as fast as the action on the field!
Panelists:
Roy Burns, IMT, CTO, Media Supply Chain
Jack Dana, Baltimore Ravens, Sr. Manager, Production & Media Assets
Jeremy Strootman, Backlight, Sr. Director Global Channel Sales
11:00 am – 11:30 am: The Great Storage Showdown: Balancing Cloud Costs, On-Prem Solutions, and a Hybrid Future
As sports-content libraries explode in size, the choice between cloud-based and on-premises storage becomes increasingly complex, especially with AI entering the workflow. This panel will weigh the benefits and trade-offs of cloud-based versus on-premises solutions and how hybrid private/public models factor into the equation. Technology providers and users will discuss best practices with a focus on cost-efficiency, scalability, operational flexibility, and content security.
Moderator: Brent Angle, Cinesys, CTO
Panelists:
Roy Burns, IMT, CTO, Media Supply Chain
Laquie TN Campbell, Backblaze, Senior Product Marketing Manager, Media and Entertainment
Brian Perkins, MLB Network, VP, IT Production Systems
Scott Rinehart, University of Notre Dame, Senior Director, Notre Dame Studios
11:30 am – 11:45 am: The Innovation of Data Discovery: How MSG Networks uses simplicity and efficiencies to turn Sports Data into Clear Video Stories
Introduction by: Matt Timmons, Cinesys, SVP, Media Workflows
Presenter: Raoul Edwards, MSG Networks , Director, Broadcast Technology
11:45 am – 12:30 pm: AI in the Archive: Smarter Sports-Media-Asset Management Without Breaking the Bank
As AI tools move from experimentation to everyday use in sports-media workflows, the opportunities and challenges are multiplying. Hear how leagues and broadcasters are using existing metadata to supercharge content discovery, building AI-driven workflows that deliver ROI. We’ll also tackle the thorny issues of training AI on owned vs. third-party content, monitoring for bias and inaccuracy, and balancing the costs of cloud storage and compute power with monetization strategies.
Moderator: Anne Graham, Warner Brothers Discovery, Manager, Media Operations, Strategy, & Technology
Panelists:
Paul Cramer, Veritone, Vice President, Sales: Media and Entertainment
Chris Cruz, CBS Sports, Senior Director of Media Services
Ian Owen, Riot Games, Manager of Media Asset Management for Esports
Ken Ruck, Magnifi, Sr. Vice President of the Americas12:30 pm – 1:30 pm: Networking Break in Exhibits
