Digital Media Platform GOLF360 Launches to Connect Brands with National Audience

GOLF360 creates a single commercial entry point for brands seeking to connect with one of the country’s fastest-growing sporting communities. It brings together a national audience at scale, premium content capability, and advanced data capability into a single commercial offering. This gives partners deeper insights, targeted digital inventory, and the ability to deliver personalized messaging to engaged golfers all year round.

Michael McDonald, Chief Commercial Officer, PGA of Australia and Golf Australia, says, “GOLF360 represents a significant step forward for Australian Golf. By bringing our most powerful digital assets into one connected platform, we are creating a more modern, scalable, and effective media environment for partners.

“Whether it is our new joint website in GOLF.com.au, our growing opted-in social and handicap golfer database, or our integration with Partnerbrite or Enhanced Audience Intelligence, each pillar plays an important role in helping brands reach golfers with precision, context and relevance.”

GOLF360 Pillars:

GOLF.com.au
The single destination for all things golf in Australia. Golf.com.au brings together Golf Australia, the PGA of Australia, the Challenger PGA Tour of Australasia, and the WPGA Tour of Australasia into a single destination. It delivers year-round reach, storytelling, news, and a central hub where fans follow the game every day. It also supports players at every stage of their journey, enabling brands to connect with more than four million participants and 6.7 million golf fans across the country.

Golfer database: A trusted participation asset
With more than 470,000 active golfers with a GA Handicap and a growing audience of social golfers connecting with the game through a Golf ID, partners are able to better understand, target, and reach engaged, opted-in golfers with consistent communication. The platform offers segmentation and personalized messaging pathways that give partners access to authenticated avid golfers, from a permission-based audience actively seeking value tailored offers from brands.

Partnerbrite: Targeted activation across social platforms
PartnerBrite enables brands to activate data-led messages to golfers across their own social environments using Australian Golf’s first-party audience insights. The platform unlocks behavioral patterns and interest signals that help deliver more efficient, more effective campaigns to those who wish to hear more from partners.

Enhanced Audience Intelligence: A Unified National insights layer
Australian Golf continues to expand its understanding of today’s golf consumer through the integration of Experian’s Mosaic and ConsumerView datasets, Ticketek’s Genome insights, fan behavioral surveys, and national representative research. This unified data layer strengthens our precision-targeting opportunities, enabling differentiated messages for different consumer groups and strengthening campaign performance for partners across the GOLF360 platform.

GOLF360 is a new chapter in Australian Golf’s commercial and digital evolution and marks a significant advancement in how Australian Golf connects brands with the people who play, watch, and engage with the sport.

As golf participation continues to grow and digital consumption accelerates, this platform positions Australian Golf to meet the expectations of modern partners who are seeking sharper insights, clearer targeting, and year-round engagement opportunities.

Jeremy Francis, General Manager of Growth & Consumer Strategy, PGA of Australia and Golf Australia, adds, “We have developed GOLF360 over the past 18 months by listening closely to our commercial partners and understanding what they need in today’s media landscape.

“GOLF360 brings together the insights, the data, and the digital capability required to build more effective, more accountable campaigns, and a smarter way for brands to connect with golfers across Australia.”

GOLF360 is now available to existing and prospective partners as part of Australian Golf’s expanded commercial offering.