AWS’s Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Embracing the Use of Agentic AI

Play Finder makes a difference for the NBA while AI Agents create content for the PGA Tour

Without a doubt, 2025 was another banner year for the folks at Amazon Web Services (AWS). Ranging from enhanced technologies that leverage the power of artificial intelligence and other ways to improve workflows for the sports-video-production community to strengthening relationships with key players in the live sports space, AWS is building significant momentum heading into the next calendar year.

At the SVG Summit 2025, AWS outlines the company’s fruitful partnership with domestic sports leagues likes like the National Basketball Association and the PGA Tour, how leagues and networks are embracing the use of agentic AI, and what’s to come in 2026.