The Famous Group’s Jon Slusser on Fascinating Fans Through Immersive Content Experiences

How does the innovative content company continue to surprise audiences?

From the company’s staggering high-octane augmented-reality visual innovations to simpler solutions for fan participation through social media on stadium videoboards, few out there are making a stronger stamp on live sports than The Famous Group.

Jon Slusser, owner and partner at The Famous Group spoke with us to reflect on some of the firm’s biggest projects at NFL games and the World Series, to break down the Vixi solution, which is getting fans more involved in videoboard shows, and how his team meets the challenge of continuing to wow the audience.