CAMB.AI Enables European Athletics to Offer Multi-Language Support
Plan is to eventually offer translation into all languages spoken in Europe
Story Highlights
European Athletics has selected CAMB.AI to provide a localization infrastructure that will help its European Athletics’ digital platform to provide event coverage, athletic profiles, competition updates, and more, in one of 12 languages at the push of a button. With this multi-year agreement, announced following the 2025 SPAR European Cross Country Championships on December 14 in Lagoa, Portugal, European Athletics becomes the first major athletics association to deliver a truly multilingual digital experience. There are also plans to include every language spoken in Europe soon.
A small orange icon allows for users to choose one of 12 languages when visiting the European Athletics Webpage.
“European Athletics has always aimed to unite a diverse continent through sport, and the launch of our new multilingual platform marks an important milestone in that mission,” says Dobromir Karamarinov, President of European Athletics. “By embracing AI and advanced digital technologies, we are creating a more inclusive and accessible digital experience that reflects the linguistic and cultural richness of Europe. This initiative is firmly aligned with our strategic roadmap, and in particular with our digitalization and innovation pillars, as part of a long-term commitment to harness technology to bring athletics closer to millions more people, strengthen our community, and expand our reach across generations and borders.”
The announcement coincides with the launch of CAMB.AI for Publishing, which can transform digital content into more than 150 languages through advanced AI-powered translation and dynamic text-to-speech (TTS) technology and working with European Athletics reinforces CAMB.AI’s mission to build a world where language is no longer a barrier to being informed or entertained and to redesign the internet for everyone.
“This marks a significant milestone for sports fans across Europe, who can now experience sports in their native language,” says CAMB.AI Co-founder and CTO Akshat Prakash. “With our sophisticated AI models, European Athletics is showing hundreds of other sports bodies and authorities around the world that it is possible to serve sports fans while transcending geography and language barriers, in compliance with upcoming EU inclusivity directives.”
Christian Milz, CEO of European Athletics says this development marks a major step forward in making our sport more accessible and engaging for fans across the continent.
“We launched the new languages at the 2025 SPAR European Cross Country Championships in Lagoa last week and our website is now available in 12 additional languages, with more to follow,” he says. “This is only the first phase of our wider digital transformation, with multilingual functionality to be extended to our live results platform by European Throwing Cup in 2026. It is an exciting time for our sport and something our growing audience deserves.”
