The New Pac-12 Conference Partners with Playfly Sports for Sponsorship Development

The Pac-12 Conference and Playfly Sports jointly announce a partnership that will see the sports industry’s revenue-maximization company serve as the new Pac-12’s partner for sponsorship development. The partnership begins immediately, ahead of the new league’s launch for the 2026-27 season.

As part of the partnership, Playfly will assist the Pac-12 in building a centralized revenue engine powered by data, valuation expertise and scalable brand integrations. This model will focus on developing innovative partnerships that align with evolving fan behavior and brand objectives.

“Teresa’s strong vision for what the Pac-12 will be going forward offers us the opportunity to rewrite the script as revenue strategists and execute on innovative brand partnership concepts,” says Craig Sloan, CEO of Playfly Sports. “Our proven track record uniquely positions us to support the league in setting a bold commercial standard across collegiate sports and in driving partnerships that will benefit both the conference and its student-athletes.”

Pac-12 Commissioner Teresa Gould adds: “As we continue our evolution in building the new Pac-12 we are excited to partner with an industry leader in Playfly Sports to build our commercial operations and develop sponsorship opportunities and partnerships for our new league.”

Playfly joins a number of league partners ahead of the Pac-12’s launch for the 2026-27 season, including CBS Sports, The CW and USA Sports.