YES Network, Bare Knuckle Fighting Championship Enter Into Content, Promotional and Sales Partnership
Story Highlights
Bare Knuckle Fighting Championship (BKFC) and the YES Network have entered into a content, promotional, and sales partnership where BKFC programming will launch on YES and the Gotham Sports App on Fri., Jan. 9.
As part of the partnership, BKFC programming such as the ‘Road To,’ ‘BKFC Unwrapped’ and ‘BKFC Rewind’ series, in addition to ‘The Bare Knuckle Show’ podcast hosted by fight aficionado Brian Soscia, will air on the YES Network and The Gotham Sports App, the official streaming home of YES.
YES will further promote BKFC and its programming on YES and the app, while BKFC will promote YES and The Gotham Sports App on its various platforms and at its various events.
‘Road To’ and ‘BKFC Unwrapped’ episodes take different approaches in following BKFC fighters in the lead-up to their upcoming bouts, while the ‘BKFC Rewind’ series features classic BKFC fights.
The BKFC content will be available to YES viewers within YES’ regional coverage area as well as on the YES National feed throughout the country. The content will also be available nationwide on YES within The Gotham Sports App.
Says David Feldman, Founder and President of BKFC, “This announcement is truly groundbreaking for BKFC in regards to the growth of our promotion. We’re thrilled to partner with the YES Network and expand our growth not only within the New York region but also nationwide.
“The partnership with BKFC and YES Network brings together two of the most respected and forward-thinking companies in the sports industry. Bare Knuckle Fighting Championship fans nationwide will now have easier access to all things BKFC, where the true warriors of combat sports reside. And this partnership will also bring our sport to a whole new audience.”
“Adding BKFC content to the YES Network and The Gotham Sports App is a natural strategic fit,” says Jason Feneque, Senior Director, Distribution and Special Projects, YES Network. “BKFC delivers a passionate, fast-growing fan base and compelling action content, while YES and Gotham provide distribution platforms that will introduce BKFC to new audiences and deepen engagement with younger and more diverse fans.”
