Rock-It Sports’ Deron Brown & Laura Rowlands on Launching a New Brand, Supplying Logistical Needs for Events in 2026

Rock-It Sports, a new brand between Rock-It Cargo and SOS Global, is heading into the new year strong

SOS Global is entering the new calendar year under a new brand: Rock-It Sports. Combining SOS Global’s long-established legacy as a trusted partner in the live sports industry and Rock-It Cargo’s proven track record on the logistical side of live music and touring, Rock-It Sports is bullish on servicing their customers in customizable and efficient ways. With a stacked lineup of international and domestic sports events coming up over the next 12 months, 2026 will put this partnership to the test.

Rock-It Company’s EVP & President of Sports and Broadcast, North America, Deron Brown and SOS Global’s VP of Operations S&P, North America, Laura Rowlands explain how their brand is assisting the needs of their sports clients, how they’re leveraging these two pillars of the live events space to provide something even better, and how large scale tournaments like this summer’s FIFA Men’s World Cup will be added to their plate.