Baltimore Ravens’ Jack Dana on Telling a Better Story With Media Management in the Cloud

NFL teams have dove head first in enabling deeper storytelling with the help of an organized media asset management system. When enhancements like cloud-based solutions are thrown into the mix to streamline the process, clubs are kicking their creativity into high gear.

Baltimore Ravens’ Senior Manager of Production & Media Assets Jack Dana highlights the franchise’s investment in technology to better tell their team’s story to the masses, how they worked with tech partners like IMT and Backlight to bring their vision to life, and how workflows continue to advance to allow new opportunities that weren’t available 12 months ago.