Free Live Sports Unveils 10 New Marquee Channel Partners
Story Highlights
Sports Studio Inc. announces a major expansion of its rapidly growing streaming platform, Free Live Sports (FLS), with the addition of 10 new marquee channel partners including NASCAR, Sports Illustrated TV, MSG Sports Zone, Tennis TV, Unbeaten, Waypoint TV, Overtime, Cirque du Soleil, World Surf League and Golf Network, solidifying FLS as one of the most comprehensive destinations for live and on-demand sports across connected TV.
The new partners deepen the FLS lineup with expanded live events, premium storytelling, and year-round programming that appeal to both mainstream and emerging fan communities.
With this expansion, FLS reinforces its mission to make premium sports content accessible to all fans without subscription fees.
“This is a pivotal moment for Free Live Sports,” says Cathy Rasenberger, President of Sports Studio Inc. “We’re building a platform where every fan can discover the sports they love, from household names to emerging global favorites. Our partners trust FLS not only to reach millions of fans but to grow meaningful revenue through modern CTV ad-tech. These 10 new partners bring world-class storytelling, live events, and shoulder programming that elevate FLS into a true powerhouse of free sports entertainment as we build the next generation of sports television.”
A Strengthened Sports Destination Across CTV
The new channels — each launching across the FLS app and FLS FAST network — expand the platform’s footprint across:
- Motorsports & Racing
- Combat & Martial Arts
- Regional Sports
- Adventure & Outdoor Sports
- Lifestyle & Athlete-Driven Content
- International & Specialty Leagues
This broad slate complements FLS’s existing 24/7 channels and live event coverage, offering viewers variety across all major OTT platforms.
Partner-Forward Growth
Free Live Sports continues to operate as a uniquely collaborative platform, offering partners robust distribution, advanced CTV monetization through dynamic ad routing and machine-learning-driven A/B testing, and turnkey marketing support. The platform has grown significantly year over year, with expanded reach, improved viewer engagement, and rising advertiser demand.
Availability
All 10 newly added channels will begin rolling out this month within the Free Live Sports app and across FLS’s FAST distribution partners.
