WWE’s Virtual Production Playbook: How the Professional Wrestling Super Power Built Creative Flexibility in the Studio

WWE's VP of Studio Operations Joseph Solari shares the company's virtual production solutions and strategies

Things are heating up in the WWE. The professional wrestling juggernaut will close out January with a pair of huge events as Saturday Night’s Main Event streams on Peacock in the United States tomorrow night, while Royal Rumble crashes into Riyadh, Saudi Arabia, on January 31, streaming live on ESPN. 

WWE has remained at the forefront of many of the latest trends in live sports video production, operations, and distribution. That includes investments in virtual production, which is transforming the media and entertainment space, enabling content and experiences that are more immersive and engaging than ever before.

In this exclusive case study, WWE’s VP of Studio Operations Joseph Solari discusses the innovative solutions, flexible process, and versatile use cases that are unlocking new possibilities in sports entertainment while driving business efficiencies and outcomes in and out of the ring.

This keynote presentation was made at the SVG LIVE! Sports and Entertainment Production conference in Los Angeles on November 12, 2025 and was moderated by Jaime Raffone, Senior Manager – Cinematic Production, Imaging Products & Solutions – Americas for Sony Electronics.

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