SVG Summit: Sports Asset Mgmt & Storage Workshop Addresses MAM for VR, Social Analytics, and More

The Sports Asset Management & Storage (SAMS) Workshop will once again provide a deeper dive into many of the most pressing issues facing the sports-production industry today. Held in the Gramercy Suite West at the New York Hilton Midtown on Day 1 of the SVG Summit (Dec. 12) from 1 p.m. to 4:30 p.m., the SAMS Workshop will feature top execs from MLB Network, NASCAR, NBA, NFL, NHL, Viacom, WWE, and more discussing a wide range of topics, including the promise and challenges of object storage, VR’s impact on MAM operations, using social media analysis to enrich your metadata, and planning for proxy support for next-gen content. In addition. WWE will present a case study on how it worked with Avid to develop its disaster recovery environment. 

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The Sports Asset Management & Storage (SAMS) Workshop is designed for SVG members and sponsors who would like to discuss the current state of asset management technology as it relates to near-term and long-term strategies. This year’s SAMS Workshop opens with a “SAMS Straight Talk” session featuring leaders from leagues and broadcasters addressing the hottest topics in the industry. Check out the full program below:

1:00 – 1:45 p.m.: SAMS Straight Talk: IP, Big Data, Object Storage, Computer Vision, 4K/HDR, and More
In this blunt and honest conversation, content-management leaders from across the sports-media industry address the most pressing technology topics in today’s market. From IP and Object Storage to 4K and HDR to computer vision and advanced metadata schemes, find out how major leagues and broadcasters are embracing next-gen technologies and preparing for the future.
Moderator: Jason Dachman, SVG, Chief Editor
Panelists:
Mark Haden, MLB Network, VP, Engineering and IT
Grant Nodine, NHL, SVP, Technology
Geoff Stedman, Quantum, SVP, Products and Solutions
Chris Witmayer, NASCAR Productions, Director of Broadcast, Post Production and New Media Technology
Hossein ZiaShakeri, Spectra Logic, Senior VP, Business Development and Alliances

1:45 – 2:00 p.m.: WWE Case Study: Asset Management in a Disaster Recovery Environment
Building a usable Asset Management solution is one thing, maintaining and expanding it for use in a Disaster Recovery situation is another. Learn how WWE worked with Avid to develop a comprehensive solution that addresses this very issue.
Presenter: Dan Keene, WWE, VP, Systems Architecture

2:00 – 2:45 p.m.: 360 Degrees of Metadata: VR’s Impact on Your MAM Operation
How do you log and describe scene when the end-user controls the camera angels? With virtual-reality and 360-video production on the rise, sports organizations content managers’ must reevaluate how they define a video asset. Industry leaders discuss the potential impact VR could have their operations and whether they believe the format is here to stay or merely another flash in the pan.
Moderator: Nick Gold, Chesapeake Systems, Chief Revenue Officer
Panelists:
Jay Abraham, RTI (Real Time Immersion), SVP, Production
Dave Franza, NFL Films/NFL Network, VP/Executive in Charge, Production Application Development and Support
Fabrice Lorenceau, LiveLike, Co-founder and Head of Production
Scott Rinehart, University of Notre Dame, Director, Media Technology

2:45 – 3:00 p.m.: Networking Break

3:00 – 3:45 p.m.: Socializing Metadata: Using Social Media Analysis to Enrich Your Metadata
The explosion of social-media-generated data and has changed the way sports content is both produced and consumed. How can sports organizations utilize this data to better serve their own metadata and content-management needs? Experts discuss how the socialsphere can enrich up your operation’s metadata and analytics game.
Moderator: Brian Ring, Ring Digital, President
Panelists:
Bob Gearing, Socialbakers, Director of Strategic Accounts, North America
Chris Halton, NBA, VP, Media and Distribution Technology
David Jorba, Vizrt Americas, President
David Schleifer, Primestream, COO

3:45 – 4:30 p.m.: Death by Proxy: Planning for Proxy Support for Next-Gen Content
How can you identify and plan for proxy support on modern devices and for new content types like UHD/HDR, VR and augmented reality? Learn how sports organizations are evolving their proxy workflows to account for up-and-coming technologies without having to abandon their established system architectures.
Moderator: Grant Nodine, NHL, SVP, Technology
Panelists:
Tab Butler, MLB Network, Director, Media Management and Post Production
David Leopold, Viacom Music and Entertainment, Director of Content and Post Production, Content Management Group
Chris Witmayer, NASCAR Productions, Director of Broadcast, Post Production and New Media Technology