IBC 2017: Avid deploys first hybrid-cloud enterprise client Al Jazeera
At IBC 2017, Avid announced that it has begun deploying its first hybrid cloud workflows for Al Jazeera Media Network. Following its move last year to standardize on Avid’s MediaCentral Platform, Al Jazeera now brought the international news operations into the media cloud era to optimize collaboration for faster story creation and time to market with its programs.
Al Jazeera demonstrated the initial phase of this live MediaCentral hybrid cloud rollout at the Avid booth (Hall 7, Booth #J20). Visitors saw how news gathering field teams, individual journalists, affiliate bureaus and other contributors to Al Jazeera’s global virtual newsroom are gaining immediate access to a massive common repository of assets – content, metadata, news run-downs – to rapidly assemble, enhance and distribute productions across the network’s television and online properties.
“As an early adopter of cloud-based workflows, we’re establishing a highly responsive and fluid global newsroom environment that better serves and engages viewers across all distribution platforms including, television, digital and mobile,” says Mohamed Abuagla, Executive Director of Technology & Operations (CIO/CTO), Al Jazeera Media Network. “We’re proud to give the media industry a view into the core of our MediaCentral-based operation this week at IBC 2017. It proves that Al Jazeera is leading the way in developing the newsroom of the future in partnership with Avid, ensuring that it will continue to capitalize on an open platform of common technologies with immense advantages to our journalist and productions teams.”
“When media enterprises standardize on Avid tools and platforms, they become well positioned to enter the media cloud era and elevate their creativity, delivery and monetization,” says Jeff Rosica, President, Avid. “Avid is thrilled to feature Al Jazeera’s hybrid cloud breakthrough at IBC 2017. It’s a perfect example of how cloud deployment of MediaCentral can erase disparity and silos from even the most distributed media organizations and streamline workflows that span the globe.”