SVG@NAB Perspectives: Brightcove’s Mike Green on Democratizing OTT
Heading into NAB 2016, Brightcove (Booth SU8516) unveiled its Brightcove OTT Flow over-the-top solution, and the system is garnering attention at its booth. Developed in partnership with user-experience (UX) specialist Accedo, it offers an end-to-end technology solution allowing content distributors to take their content over-the-top in a shorter amount of time and at a lower cost. Media companies and content owners can deploy direct-to-consumer, live, and on-demand video services across multiple platforms.
“We’re looking at the growing complexity of the OTT market, and Brightcove has been in the market for a long time helping people deliver OTT services,” says Mike Green, VP, marketing and business development, media, Brightcove. “There’s another tier of customers that doesn’t need to have everything custom and bespoke. Not everyone is HBO Go, where everything has to be exactly specific to their brand.”
OTT Flow is intended to provide video-content delivery with a consistent UX across multiple platforms, such as iOS, Android, and Google Cast devices. It supports ad insertion and various subscription models. Priced at as little as $10,000 per month, the service is expected to break down the barrier to entry of OTT services.
“There’s plenty of other content owners who are happy to get quickly out the door on a bunch of platforms and mitigate their risk while doing so,” says Green. “So we wanted to offer something that was quick-to-market, turnkey, and reached a whole bunch of platforms in one fell swoop, and we wanted to offer it with a new pricing model that was disruptive to the industry.”
Brightcove Video Cloud serves as the backbone of the solution with ingestion, transcoding, metadata management, and video player and SDKs. Accedo AppGrid enables full management control of an OTT service, across platforms, from a central cloud-based dashboard.