Harris Corporation and CBS Sports Broadcasting NCAA Men’s Basketball Championship in High-Definition Television for Third Consecutive Year
and CBS Sports announced today that Harris is sponsoring CBS Sports’ high-definition
television (HDTV) coverage of the NCAA Men’s Basketball Championship
tournament. This is the third consecutive year that Harris and CBS Sports have
teamed to deliver the tournament in HDTV.
this sponsorship, Harris Corporation has been a key supplier of HD- enabling
technology to the CBS Television Network. Harris video compression and
networking products, including the Harris FlexiCoder, NetPlus(TM) and
NetVX(TM), provide compression and distribution of the high-definition
television programming of the CBS Television Network, while Harris digital
television transmitters deliver the final programming to many of the homes
viewing this sports programming.
first time, HD coverage of the 2007 NCAA Men’s Division I Basketball Tournament
includes all 63 games during the tournament, which began March 15 with the
first round of play and will conclude with the National Championship Game on
April 2 at the Georgia Dome in
third consecutive year, all 12 games from the four regional sites in
San Jose, St.
Louis and East Rutherford are airing in HD. CBS Sports will air the two
national semi-final games and the National Championship Game in high definition
for the eighth consecutive year.
are pleased to have Harris as our HD college basketball and March Madness
partner for a third consecutive year as together we bring college basketball
coverage to viewers in vivid HD, and we reaffirm CBS’ leadership in HD sports
broadcasting,” said Martin D. Franks, executive vice president, Planning,
Policy and Government Relations, CBS Corporation.”
Corporation is proud to once again work with CBS Sports to deliver one of the
premier sporting events in HDTV,” said Howard L. Lance, chairman,
president, and chief executive officer of Harris Corporation.
viewers than ever before will be watching the tournament on high-definition
displays, and we are delighted to be part of this exciting series of sports telecasts.”
telecasts, being presented live by CBS Sports, are “unified” productions
produced in HDTV’s highest definition format, 1080i, and down- converted for
the CBS Television Network’s analog broadcast coverage. This production
technique also produces a better quality analog picture. Whether watching in
widescreen HD or traditional 4×3 analog, viewers see the same camera angles,
replays and graphics, and will hear the same play by play.
high-definition games are broadcast in 5.1 channels of CD-quality surround
sound. The addition of surround sound audio to the broadcast, coupled with the
clarity of 1080 lines of picture resolution, brings the stadium experience to
the viewer’s home.