NBA to demonstrate 3D HD at NAB Sports Technology Forum

Steve Hellmuth, Senior Vice President of Operations and Technology for
NBA Entertainment, will demonstrate 3D HD technology at the NAB2007
Sports Technology Forum. During the recent 2007 NBA All-Star in
February, the NBA teamed up with PACE to deliver the first-ever live
sports event in 3D HD with special viewing parties for NBA All-Star
Saturday Night and the NBA All-Star Game. The demonstration will
include 3D HD footage from NBA All-Star to provide attendees with the
opportunity to see this groundbreaking technology that the NBA has
utilized. The demonstration is only open to registered attendees of the
Sports Video Group NAB2007 Sports Technology Forum. For additional
information please visit

The demonstration will take place on April 16, 2007 at the conclusion of the NAB2007 Sports Technology Forum in The Las Vegas Convention Center, room N249.

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