Indy 500 PlayAction Brings Interactive Gaming to ‘The Greatest Spectacle in Racing’

There will
be more than one winner in this year’s

Indianapolis
500: Race fans will be challenged to compete against each other and test their
racing knowledge in a first-ever live contest utilizing mobile technology and
the world’s largest one-day sporting event.

Indy
500 PlayAction, being launched in partnership with WIBC 1070 AM and 97.1
HANK FM, the broadcast home of IMS in Indianapolis, allows fans at home or in
attendance to answer trivia questions and make predictions with their cell phones
during this year’s Pole Day (Saturday, May 12), Miller Lite Carb Day (Friday,
May 25) and Race Day (Sunday, May 27).

“Indy
500 PlayAction brings an exciting, new kind of competition to the 91st

Indianapolis 500,”
said Joie Chitwood, Indianapolis Motor Speedway president and chief operating
officer. “It’s an innovative way to engage the community of race fans
through mobile technology. PlayAction is a perfect match for the Indy 500(R)
since the race has been all about competition and technology since 1911.”

While
PlayAction has been used with the National Hockey League, National Basketball
Association games through the Toronto Raptors and the Skins Game in golf, this
is the first time the technology will be used at the Indianapolis Motor
Speedway or during an IndyCar Series event.

“Fans
of the

Indianapolis
500 have another outlet for their passion,” Emmis Vice President/General
Manager Tom Severino said. “Any Indy 500 fan with a
U.S. mobile device can compete against fellow
enthusiasts, whether they are listening to the event on WIBC 1070 AM, 97.1 HANK
FM or any other affiliate of the IMS Radio Network, or watching the events from
the

Speedway.”

The game
will be available to mobile subscribers in both the
United
States and

Canada.

U.S. carriers include T-Mobile,
Nextel, Cingular, Sprint, Verizon, Boost Mobile and Alltel. Interested parties
need to register either online (www.playaction.tv/indy500) or using their
mobile device (text “Indy” to 24365). There will be 10 questions on
each of the three days and each day will have a winner. Prizes include ticket
packages to next year’s

Indianapolis
500; bronze and silver badge credentials for track access next May; and a
checkered flag autographed by this year’s race winner.

In March,
Emmis announced it had made a significant investment in Exponentia, a
Vancouver-based global leader in mobile and online games and applications,
including PlayAction.

2007
Indianapolis 500 tickets: Tickets are on sale for the 2007

Indianapolis
500 on Sunday, May 27, the 91st running of “The Greatest Spectacle in
Racing.” Fans can order tickets online at www.indianapolismotorspeedway.com,
by calling the IMS ticket office at (317) 492-6700 or (800) 822-INDY outside
the

Indianapolis
area, or at the ticket office at the Indianapolis Motor Speedway. Parking and
camping information also can be obtained through the ticket office. Hours for
phone orders and the ticket office are 8 a.m.-6 p.m. (ET) Monday-Sunday during
May, with special hours of 7 a.m.-6 p.m. on Pole Day, Saturday, May 12 and 6
a.m.-1 p.m. on Race Day, Sunday, May 27. Online orders can be made at any time.
Race Day ticket prices start at just $20.