XM to Air ‘Big 12’ College Sports
XM will air select Big 12 football games each week and the Big 12 football championship. XM will also air Big 12 men’s and women’s basketball games, as well as complete coverage of the Big 12 men’s and women’s basketball tournaments.
The Big 12 joins the ACC, Big East, Big Ten, Pac-10, and SEC on XM’s line-up of college sports programming – these six conferences are commonly known as the power conferences in college football and basketball.
“The Big 12 is one of the most exciting and successful conferences in the country,” said Eric Logan, executive vice president, programming, XM Satellite Radio.
“This agreement with ESPN Regional Television means Big 12 fans across the nation can tune into games on XM radios.
When you consider this new partnership with the Big 12, coupled with the five other power conferences, plus our long-term agreement with the Bowl Championship Series, it’s clear that XM is the ultimate destination for college sports fans.”
The move follows XM’s recent agreement with FOX Sports to be the exclusive satellite radio network of the Allstate Bowl Championship Series (BCS) National Championship Game, Allstate Sugar Bowl, Tostitos Fiesta Bowl and FedEx Orange Bowl. Sport Business