ESPN Deportes Radio Launches in Three Additional Markets and Adds Hugo Sanchez to on air-talent

ESPN,
Inc., announced
that ESPN Deportes
Radio, the only around-the-clock national Spanish-language radio network in the

U.S., will launch in three
new markets –
Dallas,
New
Jersey and

Knoxville.
ESPN Deportes Radio can now be heard on KNIT 1480-AM in the
Dallas-Forth
Worth metropolitan area, WADB-1330-AM serving the central region of
New Jersey and WKCE-AM in

Knoxville,
Tennessee.
The affiliate in

Dallas
will be managed and operated by ESPN, Inc., making it the first
Spanish-language radio station to be fully managed by the company.

In
addition, the radio network announced an exclusive agreement with Hugo Sanchez,
head coach of the Mexican National Soccer team. Under the agreement, Sanchez
will join ESPN Deportes Radio soccer experts Jorge Ramos and Hernan Pereyra to
co-host Hugo S nchez en Estado Puro, a talk show that will explore current
events in the world of Mexican soccer and beyond. Hugo Sanchez en Estado Puro
will be aired Tuesdays, Fridays, Saturdays and Sundays. In addition, the
agreement grants ESPN Deportes Radio exclusive one-hour interviews with Sanchez
prior to and after each match featuring the Mexican National Soccer team.

“This is a
significant step forward in our effort to make ESPN Deportes Radio available to
Hispanics in large and emerging markets in the

U.S.,” said Oscar Ramos, senior
director and general manager, ESPN Deportes Radio. “The addition of these radio
stations brings the coverage of ESPN Deportes Radio to 45% of the Hispanic
population in the

U.S.

Added
Ramos: “We are also honored that Hugo Sanchez, a legend and hero to soccer
fans, has agreed to join our team. This deal will provide us unmatched access
to a wealth of news, information and insights on the Mexican National Soccer
team and will allow us to feed the appetite Hispanic fans have for more
information in Spanish.”

With these
new affiliates, ESPN Deportes Radio now has presence in 12 of the top 25 U.S.
Hispanic markets – Los Angeles, New York (the New Jersey affiliate is part of
the New York DMA), Dallas, Phoenix, San Diego, Fresno, El Paso, Albuquerque,
Austin, Atlanta, Las Vegas and Tucson. The radio network is also available
nationally on SIRUS Satellite Radio.