Fans’ Voices Heard as CFL Launches New Version of CFL.ca

This past
weekend the Canadian Football League (CFL) unveiled its latest version of
CFL.ca and its French counterpart LCF.ca. The newly designed sites offers fans
richer and deeper video content, more user-friendly navigation, news and
stories from around the League, searchable HTML statistics, insight &
analysis from former players and distinguished media personalities from across
the country.

The most
recent version of CFL.ca was designed and developed by the CFL and its
technology partner MRX Associates with great input from Canadian football fans
coast-to-coast.

“In
the very early stages of our redesign process we reached out and listened to
what our fans had to say,” said Natalie Agro, CFL Director of Media
Assets. “It was unanimous they wanted more video content, more statistical
information and easier navigation. The redesigned site will allow our existing
fans, and new CFL fans, to easily go deeper into our site and interact with
unique, useful and fun content.”

The new
CFL.ca site also includes a new and improved CFL Broadband microsite and a new
broadband player which launches on Thursday, June 28th. CFL Broadband will
again be the home of game webcasts, live video news conferences, the CFL
Canadian Draft and other special events throughout the season and year-round.
CFL Broadband was launched last season with live webcasts of all CFL games.

MRX is the
technology provider for the CFL and its CFL.ca Network which includes team
websites with the Montreal Alouettes (www.montrealalouettes.com), the Hamilton
Tiger-Cats (www.ticats.ca), the Calgary Stampeders (www.stampeders.com) and the
B.C. Lions (www.bclions.com).

The
Alouettes launched their site this past winter. The Lions launched a new
version of their website earlier this month and both the Ticats and the
Stampeders are expected to unveil their new websites on June 28th, kicking off
the 2007 season.