Sony Signs Earnhardt, Jr. For New Blu-ray Marketing Push

Shifting
its Blu-ray marketing machine into high gear, Sony Electronics is enlisting
NASCAR racing’s biggest star for a new high-def ad blitz.

Late last
week, primary Blu-ray backer Sony announced that it had signed Dale Earnhardt,
Jr., considered today’s most popular and recognizable NASCAR driver (and, of
course, son of racing legend Dale Earnhardt, Sr.) to serve as the company’s
spokesperson in a new marketing campaign touting its high-def products.
High-Def Digest