NBC Agency Selects Mediaport Entertainment to Bring NBC Digital Content to CES 2008
Story Highlights
The NBC
Agency, announced that they have chosen Mediaport, to create both the hardware
and software solutions needed by NBC for the company’s CES display. Mediaport
will be providing both the kiosks and digital software solutions to power the
NBC Digital content portion of their 2008 CES display, in January.
All CES
attendees will be able to download popular NBC programs such as 30 Rock, Project
Runway and 12 Corazones from one of the many Mediaport kiosks which will be
located throughout NBC Universal’s CES booth.
“Mediaport
is helping us reach out to the digital savvy community. The company’s
media-on-demand kiosks are providing the perfect channel for us to reach and
influence new target markets,” said Frank Radice, Executive Vice President,
On-Air Advertising East Coast & MSNBC, the NBC Agency.