Mark Shapiro, President and CEO of Six Flags will present keynote at NAB Show
Mark Shapiro, president and chief executive officer of Six
Flags, will present a keynote address on Tuesday, April 15, during the NAB Show
Las Vegas. A
veteran of the television industry, Shapiro is currently spearheading Six
Flags’ acquisition of Dick Clark Productions and the launch of Six Flags Media
In a keynote entitled From Theme Park to Third Screen,
Shapiro is expected to discuss his newest media venture, Six Flags Media
Networks. Scheduled to launch in March, the interactive media solution will
allow advertisers to reach a captive audience by introducing new content,
innovative technologies and experiential marketing opportunities that also
serve to enhance the in-park experience for the guest.
Shapiro began working at Six Flags in December of 2005 and
has used his extensive experience in brand building, marketing and consumer
entertainment to examine new approaches to the distribution of family-friendly
content. The acquisition of Dick Clark Productions in June of 2007 brings
original content and a new digital media outlet to the Six Flags system of 21
domestic and international theme parks.
Prior to Six Flags, Shapiro worked at ESPN for 12 years,
where he was ultimately named executive vice president of programming and
production in 2002. In that capacity, Shapiro was responsible for the
development, acquisition, scheduling and marketing of all programming for all
ESPN channels. He also oversaw all remote and studio production for ESPN’s
domestic and international television and radio entities. ESPN earned 16 Emmys
and two Peabody Awards during his tenure at the network.
In 2001, Shapiro was named one of The Hollywood Reporter’s
“35 Promising Executives on the Rise” and earned a spot on
Entertainment Weekly’s annual “101 Most Powerful People in Show
Business” in 2003.
Shapiro joins Pushing Daisies director and executive producer
Barry Sonnenfeld, CSI creator Anthony Zuiker, and best-selling author Alvin
Toffler as featured speakers during this year’s NAB Show.