Turner’s MLB All-Star Selection Show Relies on Orad

Turner Sports has relied
on Orad’s 3DPlay and RealSet systems to add attention-grabbing graphics to its
presentation of last week’s Major League Baseball All-Star Selection

“We need to catch and
hold the viewer,” said Tom Sahara, senior director of remote operations
and IT for Turner Sports. “To do that, we have to create effects that draw
the viewer’s attention to what is coming up let the viewer know that it is
important. What we particularly like about 3DPlay is how easy it is for us to import
the elements from our modeling program, and the high quality and minimal delay
inherent in the video itself.”

Turner Sports used Orad’s
3DPlay to create a bumper package that introduced each AllStar player during
the 60-minute broadcast. As host Ernie Johnson talked about each player, a
virtual metal cylinder with his name and face opened up beside him, and video
of the player in action could be viewed on a TV screen on the right-hand panel.
Turner relied on the company’s RealSet software to bridge the divide between
its bricks-and-mortar set and the virtual graphic, enabling the camera to
pan-tilt-zoom on the graphic as if it were an actual part of the set.

Orad’s 3DPlay allows users to create
customized controls for different types of production without requiring any
scripting or programmers, and enables the introduction of sophisticated logic,
multiple events, and animations with a single trigger. 3DPlay also can be used
for applications such as automatic promos and channel branding. RealSet is
Orad’s HD/SD system that seamlessly integrates 3D virtual objects
into a conventional studio set. RealSet allows broadcasters to generate complex
graphics which help enhance program quality and illustrate content.

“All over the world,
Orad solutions are being deployed by leading broadcasters to deliver
exceptional quality and viewer experience, including for premier sporting events
like the MLB All-Star Selection Show,” said Avi Sharir, CEO and president
of Orad Hi-Tec Systems. “Turner’s deployment of Orad’s on-air, 3D sports
graphics and virtual set applications confirms our exceptional solutions in the
broadcast market.”

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