Anton/Bauer Names Accardi President

Anton/Bauer has appointed Michael Accardi president. In this new role, Accardi is charged with taking a world-class business to the next level, reinforcing Anton/Bauer s reputation as the first name in high-quality mobile power systems for the professional television and video-production markets.
I m thrilled to take on this role at Anton/Bauer, the number-one brand for high-end camera batteries and accessories in the world, Accardi says. The company s success over its past 37 years is in no small part due to its commitment to exceptional customer service and the superior quality of its products, and my goal as president is to maintain this sterling reputation, as well as see how and where we can expand both globally and within the
U.S. I am excited to see what new heights this company will reach over the next few years.
To this end, Accardi has already begun working on several new initiatives aimed at enhancing Anton/Bauer s high level of customer satisfaction and the resulting increased demand. The company has expanded its local stocking and delivery capabilities in all European Union countries, allowing for faster service and support. In time for IBC 2008 in
Amsterdam, Anton/Bauer now offers a guaranteed turnaround time of seven days in all EU countries for warranted services on all products within its portfolio, including the ElipZ(r) line of 10k batteries and accessories and the Stasis(r) Flex line of body support systems.
Given his lifetime of commitment to several companies that are now a part of The Vitec Group family, appointing Michael president of Anton/Bauer just seemed natural, says Joop Janssen, CEO of The Vitec Group Broadcast Systems Division. He brings a wealth of experience as a sales and marketing professional to one of our most prestigious brands, ensuring Anton/Bauer will remain ahead of the curve in technology, sales and service for years to come.
Accardi joins Anton/Bauer after serving as president of Autoscript, which he joined in 2004 and helped transform into the worldwide market leader in teleprompting solutions. With its success, the company caught the eye of The Vitec Group, which purchased it in 2006, and Accardi remained for two more years until his appointment at Anton/Bauer as head of sales for the
Americas from 1994-2001. Prior to that, he served as VP of sales for Sachtler Corp. of
America from 1986 to 1994.

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