Orad MVP Deployed During CBS Sports NFL Coverage

Sports deployed Orad’s MVP (Motion Video Play) graphics system with Flow Motion
during coverage of the Cincinnati Bengals and New York Giants broadcast on
September 21. CBS Sports utilized MVP with CBS FloMotion, to help viewers
understand exactly how players contributed to key plays.
Sports also deployed MVP’s HyperZoom feature to zoom in on key elements of
plays and controversial calls. For example, commentators highlighted a
receiver’s feet so that viewers could determine whether he was in bounds on a
touchdown catch, and a linebacker’s hand when it tipped the ball on a field
goal attempt.
“CBS Sports
also deployed MVP for the U.S. Open tennis championships over Labor Day
weekend, so this is the second time in a month that CBS Sports has relied on
Orad to help viewers understand and appreciate the accomplishments of elite
athletes,” said Avi Sharir, CEO and president of Orad Hi-Tec Systems.
MVP enables graphics elements to run with the clip, it is an improvement on
previous graphics applications that only display illustrations frozen on fixed
frames. During the Giants-Bengals game, CBS Sports’ tech crew worked closely
with the analyst in the booth to select which plays should be enhanced with MVP
and replayed for viewers. Once the decision was made, a CBS Sports operator
played out the appropriate clip to the Orad team, which overlaid animation and
rolled it back to air within seconds. MVP features an embedded chromakey so
that graphic elements either can be keyed over the playing field or drawn in
the foreground.

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