n-tv Invests in Escenic’s Leading CMS To Power its Online News

Germany ’s 24-hour news channel and long-time Vizrt
customer, has selected Escenic’s digital platform for innovation to drive the
network’s online news. n-tv is using Escenic to streamline its workflows and to
publish rich-media content across all its online platforms.
Established in
1992, n-tv was Germany’s
first television news channel and is now part of the RTL Group, Europe’s largest TV, radio, and production company. The Internet platform n-tv.de is one of the most successful news sites on the German Web, focusing on experience, reliability, and breaking news.

n-tv had
been considering an upgrade to its current content-management system. According
to Paul Hering, n-tv head of broadcast and production, several key features of
the Escenic solution made it stand out from the competition.

“We were in
need of a robust system that could establish true media convergence between
graphics, broadcast, Internet, and mobile platforms,” Hering says. “The modular
design, while extremely powerful, is immensely easy to use in that graphics are
treated the same no matter the distribution method. Also of significant
importance is our existing and positive relationship with Vizrt.”
“We are proud to have such a highly regarded TV
broadcaster as our first broadcasting customer in Germany and look forward to
possible future collaborations within the RTL Group,” says Knut I. Skeid, managing
director, Escenic.“The merger with Vizrt has made it easier for us to
approach TV broadcasters and demonstrate how Escenic can bridge the gap between
the traditional broadcasting environment and broadcasters’ online efforts. With
TV2 in Norway and Finland’s
state broadcaster YLE already onboard, we expect to announce more TV customers
in the coming months.”
“We are thrilled that n-tv
will be implementing the Escenic
Content Management system,” says Bjarne Berg, president of Vizrt. “It clearly
illustrates how online presence is becoming a priority for broadcasters. n-tv
shares the
vision of media convergence that Vizrt offers.”
n-tv has already begun implementing Escenic Content
Studio and expects to go live with the system for all its online publishing
needs in May.
Escenic Content Studio allows media houses to publish
and maintain content-rich high-volume Websites. The integration with Vizrt’s
product suite enables the use of high-resolution graphics and videos directly
within Escenic Content Studio. Escenic Content Studio provides a single
interface for all video and graphic assets.
For further information please refer to www.vizrt.com.

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