Ratings Fast Break for NBA on TNT

The NBA on TNT posted double-digit growth in all key adult demos for the 2008-09 regular season versus the prior campaign.

Total viewers rose 14% to 1.711 million from 1.496 million; its 1.1 household rating represented a 4% gain; and homes increased 5% to 1.296 million from 1.23 million.

In terms of demos: Adults 18-34 rose 13%, to 543,000 total viewers from 479,000; adults 18-49 were up 17%, to 980,000 from 835,000; adults 25-54 saw a 16% gain, to 881,000 from 760,000; men 18-34 were up 7%, to 403,000 from 377,000; men 18-49 jumped 12%, to 691,000 from 617,000; and men 25-54 rose 12%, to 614,000 from 547,000.