Orad Now ‘All Set’ With Virtual Studio Services
York-based All Set Productions is implementing Orad’s ProSet virtual studio
system to create a one-stop-shop for virtual set production needs. Thanks to
the new virtual 3D solution, All Set can now offer professional media and
production services for projects such as feature films, documentaries, talk
shows, commercials, and television news specials.
partnership with Orad — the world leader in virtual and broadcast graphics
technologies — represents a change that will take us to the next level as a
business,” says Chris Devine, president of All Set. “For some people,
the traditional understanding of green-screen was that it looked unnatural. But
Orad’s ProSet capabilities are very different and much more advanced than
green-screen. ProSet features camera-tracking and other innovations resulting
in unparalleled realism. Whether you’re a first-time producer or a seasoned
professional, our new partnership with Orad means you can walk in our door with
an idea and walk out with a complete production of outstanding technical
of Orad’s ProSet solution enables All Set clients to replace physical sets
completely, avoiding the expense of building and storing them. In addition,
Orad technology allows All Set to transform its facility in a matter of minutes
so that as many as four or five different shows can be produced in a single
day. Likewise, a client with a last-minute deadline can have his or her virtual
set loaded and ready for a shoot with only a few minutes’ notice.
ProSet virtual studio system is crucial to All Set’s ability to create unique,
high-quality productions for a wide variety of clients in a cost-effective
way,” says Avi Sharir, CEO and president of Orad Hi-Tec Systems.
“Because products like ProSet empower our customers to expand their
businesses creatively and take advantage of coming opportunities, Orad
continues to maintain its presence at the forefront of the virtual studio
Productions is a full production and broadcast facility that was launched in
2006. Clients include CBS SportsLine, Viacom, Yahoo!, former Vice President Al
Gore, New York Mayor Michael Bloomberg, HBO, and Showtime.
information, visit www.orad.tv.